Nhoroondo yeSpotify 6b3t5b

O Spotify ipuratifomu yekutepfenyura mimhanzi yakashandura nzira iyo vanhu vanodya nekugovana mimhanzi yavanofarira. Nhoroondo yaro inoratidzwa neshanduko dzakawanda nematambudziko, asi kubudirira kwayo kusingapokane chiratidzo chenzira iyo Spotify yakakwanisa kunzwisisa nekuzadzisa zvinodiwa nevateereri vayo. Tsvaga zvimwe pamusoro pekushanduka kwayo uye nyaya yekubudirira mune ino yakakosha chinyorwa. 47c56

The young entrepreneur 6j311t

nyaya ye Spotify inotanga muna 1999, apo mumwe ane makore 18 anonzi Daniel Ek aigara nemhuri yake muSweden, uye vabereki vake vakatanga kuona chimwe chinhu chinoshamisa: jaya racho rakaramba richiunza kumba maTV nemakombiyuta anodhura. 

Vabereki vake vakafunga kuti: “Hapana nzira iyo mwanakomana wedu angakwanisa kuita izvi. Akava tsotsi here?“. Kutaura zvazviri, chaiva chimwe chinhu chakasiyana chaizvo. Pazera remakore gumi nematatu, makore akapoteredza 13, Daniel akaziva kugona kwekugadzira mawebhusaiti einternet uye akatanga bhizinesi diki repamba, achigadzira mawebhusaiti evatengi. 

Akachaja mutengi wake wekutanga zana remadhora achibva achaja mazana maviri emadhora aitevera. Mutengo wacho wakanga uchiri pasi pevhareji yeindasitiri. Sezvo kudiwa kwemawebhusaiti kwakatanga kuwedzera, Daniel akakwanisa kubhadharisa zviuru zvishanu zvemadhora panzvimbo yega yega kuti awedzere bhizinesi rake. 

Akatsvaga vadzidzi vekirasi yake yekombuta nekuvavimbisa mitambo yemavhidhiyo. Mari yaaitambira yakazosvika US$50 18 pamwedzi, uye pakazosvika makore 25 akanga ava kutarisira chikwata chevanhu XNUMX. Vabereki vake vakatozoona zvaakawana paakatanga kuunza kumba maTV makuru aya. 

Nekufamba kwenguva, internet yakatanga kuona kukura kwekurodha kwemimhanzi zvisiri pamutemo. Napster yakaita kuti mamirioni avanhu akwanise kudhawunirodha mimhanzi mahara nekungobaya mashoma pamakomputa avo. 

Nyika yakanga ichichinja kune hofori dzeindasitiri yemimhanzi seSony, Universal nevamwe. Makambani ekurekodha akati acharasikirwa nemabhiriyoni ekutengesa nekuti vateveri vaiwana mimhanzi yavo mahara, uye vaida kuti zvimire. 

Mushure mekunge Napster yakavharwa muna 2001, dzimwe nzvimbo dzisiri pamutemo seLimewire, Kazaa, eDonkey, uye Soulseek dzakatora nzvimbo yayo.

“Haungamboite mutemo unopikisa piracy. Mitemo inogona kubatsira, asi haigadzirise dambudziko. Nzira chete yekugadzirisa dambudziko yaive yekugadzira sevhisi iri nani pane piracy uye panguva imwe chete kubhadhara indasitiri yemimhanzi. "

Daniel Ek.mubvunzurudzo.

Iyi pfungwa yaive hwaro hwekusikwa kweSpotify.

Izvozvo zvakatanga sei 2g1j3r

Spotify CEO uye co-muvambi Daniel Ek akatanga kuuya nepfungwa yebasa muna 2002, apo Napster yakanga yatomira kushanda uye mimhanzi yekurodha sevhisi Kazaa yakave yakakurumbira.

Muna 2006, Daniel Ek akava miriyoni pa23 mushure mekutengesa kutanga kwake Advertigo kuna Martin Lorentzon, uye pamwe chete vakasarudza kuwana Spotify.

Masevhisi epuratifomu akavhurwa pachena muna Gumiguru 7, 2008, pakutanga nekukoka chete muScandinavia, neSpain, uye muna 2009, yakatanga kupa mahara uye mashoma kuwana masevhisi ayo muUnited Kingdom. 

.Muna 2010, Spotify yakatanga a music manager yedesktop, ichiwedzera makuhwa ekuti kambani iyi yaikwikwidza ne iTunes.

Nhoroondo yezita reSpotify 4j4w

Nyaya iri kumashure kwezita inonakidza uye yakagovaniswa naMukuru Mukuru Daniel Ek pachake. 

Zita rakasarudzwa nemukana apo Daniel naMartin vakanga vari mufurati mumasabhabhu eStockholm. Vavambi vaive vakagara vachishanda mumakamuri akasiyana uye vachirova pfungwa dzezita rechiratidzo, vachishevedzera kubva kune imwe kamuri kuenda kune inotevera. 

Zvadaro, Martin akashevedzera zita remhando kuna Daniel, izvo zvaisanzwisiswa se "Spotify." Paakangonzwa zita racho, kana kusarinzwisisa, Danieri akatsvaga paGoogle uye, asingawane chinofananidzwa kana chirevo chezita reSpotify, vakabva vanyoresa. 

Nekudaro, ivo vanovamba vanowanzo nyara kuburitsa nyaya iyi uye vanowanzo wedzera kuti zita raSpotify musanganiswa wemazwi "Spot" uye "Ziva".

Musika wekuNorth America r5m6l

Muna 2011, Spotify yakatora danho rakakosha munzira yayo nekuwedzera kuUnited States. Uye kambani yaive nerubatsiro rudiki: Facebook CEO Mark Zuckerberg akaedza sevhisi ndokuisa pamadziro ake izvozvo "Spotify yakanaka kwazvo“. Izvi zvakabata pfungwa dzevashandisi vazhinji uye, pakatangwa chikuva muUS, chaitove nekudyidzana neFacebook.

Kuita kuti kutanga kwayo kuUnited States kugoneke, Spotify yakagamuchira mari ye 100 mamiriyoni emadhora uye akahaya Sean Parker, mubatsiri-muvambi weNapster, kuti atange hukama nemarekodhi makuru. Uye mhedzisiro yacho yaishamisa: mugore rayo rekutanga muUS, Spotify yakahwina miriyoni imwe vashandisi vanobhadhara.

Kunyangwe yakatarisana nekupikiswa kwekutanga kubva kuindasitiri yemimhanzi, Spotify yakakurumidza kuwana mukurumbira muUS, ikava imwe yeanonyanya kufarirwa masevhisi ekutepfenyura munyika. Iyi puratifomu inopa sevhisi inosanganisa akanakisa epasirese, sevhisi yepamutemo yekutepfenyura mimhanzi, nekuwana raibhurari huru yemimhanzi yemubhadharo unodhura wepamwedzi.

Spotify yakakwanisa kugonesa marekodhi kubvumidza mimhanzi yavo papuratifomu, ichipa sosi nyowani yemari yeindasitiri yemimhanzi. Uye panguva imwe cheteyo, yakaita kuti mimhanzi iwanikwe nyore uye nyore kune vatengi, ichibvisa kukosha kwekutenga maCD kana kudhawunirodha zvisiri pamutemo mafaera emimhanzi. 

Muna 2011, Spotify yakaunzwa zvakare application service, zvichibvumira vanogadzira kugadzira maapplication anogarwa paSpotify's software. Gore rimwe chetero rakaratidzawo chiziviso cheFacebook itsva Open Graph, zvichibvumira zvimwe zviitiko zvevashandisi kuve shared pamazuva ako.

Nekudaro, kubatanidzwa kwaSpotify neFacebook kwakaburitsa hombe yakaipa kuita pakati pevashandisi. Mukuru mukuru Daniel Ek aifanira kutanga sarudzo yekuteerera yega kuitira kuti nziyo dzinoteererwa nevashandisi dzisagovane. Pasinei neizvi, mwedzi miviri mushure mekubatanidzwa, Spotify yakawana mamiriyoni manomwe vashandisi vakawanda.

Vagadziri veSpotify havana kufanoona kukurumidza kusimuka kwemafoni uye vakatora nguva yavo kuvaka app. Neraki, muna 2012, vakatanga sevhisi yavo pa Android smartphones, kuchengetedza kambani kubva mukuparara.

Uyezve, muna 2012, Spotify yakaunza webhu inoridza iyo isingade chero kuisirwa, uye zvakare yakatanga iyo Spotify Play Bhatani, inoridza mimhanzi inogona kuwedzerwa kune mawebhusaiti, mablogiki kana social media profiles. Ichi chimiro chaibvumira vashanyi kuteerera kune yakatarwa playlist, album, kana rwiyo pasina kusiya peji. 

Zvitsva uye kuwanikwa 5o453h

Gore ra2013 rakaratidzirwa nekutangwa kweiyo sosi Zvakawanikwa Pavhiki (Ziva vhiki nevhiki) paSpotify. Rudzi rwekutamba urwu rwakagadziridzwa svondo rega rega zvichienderana nekuteerera kwemushandisi, nekukasira kuita chimwe chezvinhu zvinonyanya kushandiswa pachikuva.

Uyezve, muna 2013, kambani yakaita kutora kwayo kwekutanga, kutenga iyo Tunigo, chikuva chakabatsira vashandisi kuwana uye kugovera mimhanzi mitsva uye playlists paSpotify. 

Muna 2014, gore rimwechete chikuva chakasvika muBrazil, muimbi Taylor Swift akabvisa mimhanzi yake kubva kuSpotify nekuda kwekunetseka pamusoro pemari. Panguva iyoyo, Daniel Ek akataura kuti yakabhadhara mari inodarika mabhiriyoni maviri emadhora kune vane kodzero dzemimhanzi kubva payakatangwa muna 2 uye yakapokana kuti kutepfenyura kuri nani pane piracy, sezvo piracy isingabhadhare maartist chero chinhu.

Muna 2015, chikuva chakagadziridzwa uye kugadzirwazve, kuunza peji nyowani yekumba inonzi "Kumba" iyo yairatidza vashandisi nziyo dzakakurudzirwa.

Pamusoro pekuwedzera zvirimo mumapodcasts, redhiyo yenhau uye vhidhiyo yekufambisa, kambani yakatanga zvakare Spotify Kumhanya, sisitimu inogadzirisa otomatiki runyoro rwemimhanzi zvichienderana nekumhanya kwemuviri kwemushandisi.

Iine 75 miriyoni vateereri uye 20 miriyoni vanyoreri, kambani yakakwidza imwezve hafu yebhirioni yemadhora mukudyara uye yakaita madhiri nemakambani makuru enhau akadai seESPN, Comedy Central, Vice uye BBC.

Kukura nguva dzose 6y7165

Muna 2016, chikuva chakabatana nemimhanzi data sevhisi shasha kupa rumwe ruzivo nezve nziyo dziri kuridzwa, uye zvakare kuunza chimiro Kusunungura Radar, runyoro rwekuridza rwemunhu runobatsira vashandisi kuti vagare vaine ruzivo nezve zvitsva zvinoburitswa kubva kune maartist avanoteerera kazhinji. 

MunaSeptember 2016, yakatanga chirongwa che Daily Mix (Daily Mix), nhevedzano yenziyo dzekutamba dzinosvika matanhatu dzine kutamba kusingagumi kunosanganisa nziyo dzinodiwa nemushandisi nenziyo itsva uye dzinokurudzirwa.

Gore iroro ndiye akatangawo ongororo Spotify Wakaputirwa, chirongwa chekushambadzira hutachiona chinoita kuti vashandisi veapp vaone kuunganidzwa kweruzivo nezvezviitwa zvavo pachikuva gore rapfuura uye kugovera iyi data pamasocial network.

Muna 2017, Spotify yakagadzira new deal neUniversal Music Group kupa rezinesi mimhanzi yavo, zvichibvumira mimwe mimhanzi mitsva kuti iwanikwe kune vanyoresa chete kwenguva pfupi. Mugore rimwe chetero, muimbi Taylor Swift akadzokera kubasa rekufambisa mushure mekuparadzana kwake muna 2014.

Iyo kambani yakaunzawo Spotify makodhi, ichibvumira vashandisi kugovera chaiyo nziyo, maartist, playlists uye maalbum nevamwe kuburikidza nenharembozha. 

Zvichiri muna 2017, Spotify uye Tencent yakaisa mari mune imwe neimwe, kutanga hukama hwekudyidzana neChina hombe yedhijitari sevhisi.

Muna 2018, Spotify yakaita nhoroondo nekuva yekutanga mimhanzi yekufambisa sevhisi open capital. Zvisinei nekusaburitsa migove mitsva, kambani yakabvumira vagovani vayo vaivepo kuti vatore migove yavo vakananga kumusika. 

Pamusoro pezvo, kambani yakaunza chinhu chitsva chinonakidza kune vashandisi vayo vemahara, ichivabvumira kuti vateerere chero rwiyo vaida, chero bedzi yaibatanidzwa mukuwana kwavo playlists.

Kuwedzera nekuvandudzwa 1s2622

Muna 2019, Spotify yakatarisana nekuvandudza ruzivo rwevashandisi vayo vanoteerera mimhanzi vari munzira. Iyo kambani yakatanga CarView yemidziyo yeAroid, inobvumira vashandisi kuve nescreen yekutamba kana vabatana neBluetooth yemota. 

Iyo chikuva yakagadzirawo yakasarudzika playlist "Kufamba Kwenyu Kwezuva Nezuva", iyo inosanganisa zvidzoreso zvenhau zvipfupi kubva kuNPR, The Wall Street Journal uye PRI nemumhanzi waunofarira nemushandisi.

Zvichiri muna 2019, Spotify yakawedzera zvipo zvayo nekutora kwe Gimlet Midhiya, podcast studio, uye Anchor FM, podcast yekutambira chikuva. Iyi puratifomu yave yakasiyana uye ine zvimwe zvemukati sarudzo kune vashandisi vayo.

Spotify zvakare yakatanga iyo Marquee, chikuva chekushambadzira chinotsigirwa chevanyori. Iine 20% yekudzvanya-kuburikidza nechiyero, shambadziro inobhadhara asi ine gakava remari, paine kumwe kushoropodzwa kunoratidza kuti inzira yechiokomuhomwe yenguva yekushambadzira.

Muna 2020, Spotify inowedzera zvimwe zvevashandisi vayo vePrimum, senge "Group Session", iyo inobvumira vashandisi vaviri kana kupfuura kuti vagovane kutonga kwemimhanzi iri kuridzwa munzvimbo imwechete, uye zvakare yakabvisa muganhu wenziyo 10.000 muraibhurari, zvichibvumira vashandisi kuchengetedza nziyo dzakawanda sezvavanoda.

Spotify nhasi 4o575p

Kutevera kukanganisa kweCCIDID-19 paindasitiri yemimhanzi mhenyu, Spotify yakatanga Artist Fundraising Sarudza, chinhu chitsva chinobvumira vateveri kupenengura kana kupa zvakananga papeji yemuimbi. Mari inokwidzwa kuburikidza nechinhu ichi inogona kuenda kune rubatsiro rwekusarudza kwemuimbi kana kuenda zvakananga muhomwe yemuimbi.

Nepo iyo yekutsikisa sarudzo yakafanana nesarudzo dzakapihwa neChinese yekufambisa masevhisi seTencent's QQ Music, Kugou uye Kuwo, vhezheni yaSpotify yaive yekutanga yerudzi rwayo mumusika wepasi rose wekutepfenyura. Chiitiko ichi chakonzera kupokana kubva kune vamwe vaimbi nevatsoropodzi, mumwe wavo akataura kuti chirongo "kubvuma kwakanyarara kuti maartist haasi kubhadharwa zvakakwana" naSpotify pachayo.

O Spotify Canvas, imwe yezvitsva zvepuratifomu, maartist anogona kurodha tsika 5-8 yechipiri vhidhiyo loop kuti iperekedze rwiyo uye yekuvhara art sezvainotamba rwiyo. Ichi chinopindirana chimiro chinobvumira maartist kuti aratidze maonero akazara ekugadzira kwavo mukati memamiriro eiyo odhiyo yekutepfenyura chiitiko.

Iyi puratifomu yakatoona mhedzisiro neCanvas: data yekambani inoratidza kuti vashandisi vanoteerera rwiyo neCanvas vane 5% mukana wekuenderera mberi nekutenderera, 20% mukana wekuwedzera rwiyo kune yavo yekutamba, uye 9% zvakanyanya mukana enderera mberi nekutepfenyura.mukana wakawanda wekushanyira peji rembiri yemuimbi.

Kubva 2019, Spotify yanga ichiongorora kubatanidza mimhanzi uye podcasts mune yayo yakasarudzika playlist Yako Zuva Nezuva Drive. Iye zvino kambani yekugadzira podcast chikuva, chipingo, yakatanga chinhu chitsva chinobvumira podcasters kupinza nziyo dzese kubva muraibhurari yepuratifomu kuenda kumashoo avo pasina kudiwa kwerezinesi kuwedzera. Ichi chiitiko chinogonesa hunyanzvi hukuru munzvimbo yepodcasting uye kugadzirwa kwemaodhiyo matsva mafomati senge kufungisisa kunotungamirwa, ongororo yealbum, uye DJ neredhiyo-maitiro emitambo.

Munguva pfupi yapfuura, Spotify yakatanga a peji nyowani uye kushandiswa kwehungwaru hwekugadzira (AI) inonzi DJ, iyo inogadzira mazita ekutamba evashandisi zvichienderana nezvavanoda mumhanzi, anoshanda nekusarudza nziyo dzemushandisi dzichangoburwa uye dzekare dzaunofarira, pamwe nekubvumira mhinduro kuvandudza sarudzo. 

Mushandisi anogona kushandura kusarudzwa kwenziyo chero nguva, uye pavanonyanya kuteerera uye nekupa mhinduro kuna DJ, zvinova nani sarudzo dzakaitwa neAI.

Matambudziko nemakakatanwa 35l1t

Kubudirira kwepuratifomu hakuna kuuya pasina matambudziko. Sezvo kambani yakaenderera mberi nebasa rayo, dambudziko rakamuka: vanyori vane mukurumbira vakatanga kunyunyuta kuti sevhisi yekufambisa yaive kubhadhara zvishoma uye kuderedza kukosha kwemaalbum avo.

Muna 2009, nhau dzakatenderera dzekuti rwiyo rwaLady Gaga "Poker Face" rwakaridzwa miriyoni papuratifomu, asi Spotify akamupa cheki yehumambo yemadhora zana nemakumi matanhatu nenomwe. Izvi zvakamutsa mibvunzo nezve kukosha kweSpotify kune maartist. 

Spotify inotarisana nekupikiswa nevazhinji maartist, avo vanoona chikuva se "murevereri asingagamuchirwe". Vanyori vakaita saThom Yorke, Johnny Marr naDavid Byrne vanga vachipokana neSpotify. 

Nepo mamwe maartist achinzwa kuti mari dzavanotambira kubva kuSpotify hadzina kukwana, vamwe vanonzwa kuti chikuva hachitsigire zvakakwana kune vari kusimukira maartist uye kuti timu yeSpotify iri kuyedza kubata neizvi zvinobudirira. 

Muna 2013, Spotify yakatanga "Spotify for Artists”, kuyedza kujekesa yavo bhizinesi modhi kune maartist uye kuvabatsira kugadzira hwaro hwevateveri uye kuwana mihoro mikuru zvakare.

Uyezve, nyanzvi dzinoti kuita mari kubva kubhizinesi rekushambadzira harisi basa riri nyore. Kubva pakubhadhara zvikwereti kune maartist kune mamwe madhiri anobatanidzwa, zvakaoma kuita pundutso, uye Spotify, kunyangwe mukurumbira wayo, yaita kurasikirwa kwakawanda. 

Nekudaro, sezvo iyo yekubhadhara mutengi inowedzera, Spotify ichakwanisa kuibata zvirinani. Zvinoenderana neshumo ya2019, Spotify yakango batsira katatu kubva pakuvambwa kwayo.

Pamusoro pekubhadhara maartist, Spotify inobhadharawo vane kodzero dzechero rwiyo rwuri pakati pemadhora 0,006 nemadhora 0,0084 pamutambo (maererano nemishumo ya2018).

Vavambi 1g5z

Iyo nyanzvi trajectory yevatangi inonakidza kwazvo:

Daniel Ek parizvino ndiye mutungamiri uye CEO weSpotify. Ek akatanga basa rake rebhizimusi aine makore gumi nematatu, achigadzira mawebhusaiti evatengi vake. Akashanda pachinzvimbo chepamusoro pane imwe online e-commerce kambani inonzi Tradera. 

Mushure meTradera, akashanda seCTO kuStardoll (browser-based fashion game). Akazotanga kambani yekushambadzira inonzi Advertigo, iyo yakatengeswa muna 2006. Mushure mezvo, Daniel akashanda seMukuru we μTorrent (BitTorrent client) kwenguva yakati asati atanga Spotify.

Martin lorentzón, co-muvambi weSpotify, akatanga nekudzidzira kuTelia (kambani yeSweden yepasi rose yefoni) uye gare gare akatamira kuSan Francisco, kwaakabatana neAltaVista (imwe yeinjini dzekutanga dzekutsvaga, iyo yakazowanikwa neYahoo). Ikoko, akasangana nevemabhizimusi vewebhu uye akawana basa kuCell Ventures, kambani yekudyara. 

Martin akavamba Netstrategy muna 1999, iyo yakazozivikanwa seTradedoubler (imwe yemakambani makuru ekuEurope ekushambadza digitaalinen) Tradedoubler yakatenga Advertigo yaDaniel Ek's kambani muna Kurume 2006, uye ndiko kusangana kwakaita Daniel naMartin.

Ndiani anomhanya Spotify 1e4e6u

Iyi puratifomu ichiri kunyanya kuve yevakatanga, Daniel Ek naMartin Lorentzon. Kunyangwe paine vagovanisi vane zvikamu mukambani, vatangi vacho vachiri kuchengetedza huwandu hukuru hwemasheya. Daniel Ek, anove zvakare CEO wekambani, ane 16,7% (32.323.633) yezvikamu zvakajairika uye ane 31,9% yesimba rekuvhota. Co-muvambi Martin Lorentz, kune rumwe rutivi, ane 10,9% (20.988.551) yezvikamu zvakajairika uye ane 42,9% yesimba rekuvhota.

Vamwe vagovanisi vakuru vekambani iyi vanosanganisira Baillie Gifford & Co., Morgan Stanley, T. Rowe, Price naTencent. Vamwe vagovani vadiki vanosanganisira Alecta Pension Insurance Mutual, BlackRock Fund Advisors, Ark Investment Management LLC, AMF Fonder AB, Jenison Associates LLC, nezvimwe.

Iyo Spotify Inoita Sei Mari 1m2u5x

Spotify inoshanda bhizinesi modhi freemium. Izvi zvinoreva kuti mamwe masevhisi avo anogona kuwanikwa mahara, nepo mamwe achionekwa seyekutanga uye anogona kuwanikwa chete kana abhadharwa.

shambadzo
Spotify inopa masevhisi ayo ekutepfenyura emahara kune vashandisi vayo. Vashandisi ava vane mukana wekuwana katalog yemamiriyoni enziyo, zvisinei, kumwe kushanda kunotenderwa kune ava vashandisi. Pamusoro pezvo, vashandisi vemahara vanoratidzwa zviziviso zvinoshanda sesosi yemari uye muripo wemasevhisi anopihwa naSpotify. Vashambadziri paSpotify mabhurandi, masangano uye masangano anobhadhara papuratifomu kuratidza zvigadzirwa zvavo nemasevhisi kune vakakura vateereri vanoshandisa iyo mimhanzi yekufambisa application.

Kunyoresa
Iyi ndiyo yakakura sosi yemari yeSpotify. Kunyangwe mamwe masevhisi eSpotify achigona kuwanikwa mahara, vashandisi vanobhadhara mubhadharo wepamwedzi wega wega kuti vavhure zvese zvebasa rekushambadzira.

Pane zvirongwa zvakasiyana zviripo zveSpotify kunyoreswa, nemitengo yakasiyana yezvikamu zvakasiyana. Izvi zvinosanganisira zvirongwa zvevasina kuroora, zvevaviri, zvemhuri uye zvemudzidzi. Chero munyoreri we anobhadharira chero yezvirongwa izvi anowana mukana usina muganho kune mimhanzi katalogi uye podcasts, zvese online uye offline (mushure mekurodha) uye achiri neruzivo rwekuteerera mimhanzi pasina kukanganisa kubva kushambadziro.

Iyo miniseries "Som na Faixa" 4w4on

Iyo miniseries "Som na Faixa" (Playlist), inowanikwa pa Netflix, inoratidzira nyaya yekusikwa kweSpotify, uye kunyangwe ichipa zvisirizvo, rondedzero inokurumidza uye inonakidza uye inoshandisa graphic zviwanikwa kutsanangura hurongwa hwepuratifomu. 

The series inobva pane novel "Spotify Untold", asi haisanganisi zvipupuriro kubva kune vagadziri veSpotify, asi inobva pane zvipupuriro zvevaimbova vashandi uye mamwe mavara aivepo panguva yekugadzirwa kwepuratifomu. 

Iwo ma miniseries anoratidzawo kuti Spotify nyowani yebhizinesi modhi yakabatsira sei marekodhi marekodhi kukuvadza maartist uye vagadziri vemabasa.

Remangwana reSpotify 5c6o5j

Rwendo rwakabudirira rweSpotify muindasitiri yemimhanzi yepamhepo muenzaniso wekuti sei mutengi kutarisa inogona kutungamirira kambani kuva mutungamiri wemusika. Kambani iyi yave kuwedzera kusvika kwayo kupfuura mimhanzi uye iri kutora danho panyaya dzezvematongerwo enyika, sekurwisa kweRussia kuUkraine. Nekudaro, nekubuda kwehunyanzvi hutsva hwakadai se royalty tokens NFT uye inoratidza pa metaverse, kambani ichasangana nematambudziko emangwana uye zvakatonyanya kuoma nyaya.

Ipuratifomu ichangobva kuburitsa nhamba dzayo dze 2022. Gore rakapera, kambani yakagadzira mari ye € 11,72 bhiriyoni, inomiririra kuwedzera kwe21% zvichienzaniswa negore rapfuura. 

Ipuratifomu ine mushandisi base ye 433 mamiriyoni yevanhu vanoshandisa sevhisi kanenge kamwe chete pamwedzi muanopfuura Nyika dze180, kuva izvozvo 188 mamiriyoni vanobhadharwa vanyoreri. Pakazara, pane 100 mamiriyoni yenziyo dziripo paSpotify, kuwedzera 5 mamiriyoni zve podcasts.

Remangwana raSpotify harina chokwadi uye pane kusahadzika kuti kambani ichakwanisa kujairana nemaitiro matsva emusika. Vamwe vaongorori vanofanotaura kuti kubuda kwemabhizinesi emhando dzepasirese kunogona kuderedza chikuva. Nekudaro, kugona kwekambani yakakwanisa kuchengetedza kukurumidza kukura kwakadaro pamusoro penguva refu haigone kurerutswa. Ramangwana richaunza matambudziko matsva, asi Spotify yakatozviratidza kuti ikambani inokwanisa kuvakunda.

Ongororo yemavara yakaitwa na Dácio Castelo Branco musi wa 27/03/2023

Veja zvimwe:

Dj Spotify inogadzira zvinyorwa zvakakosha vachishandisa AI

Kunobva: BBC, YouTube, StartupTalky, Mentaltch, BusinessModelAnalyst, macmagazine, G4Dzidzo