The 23o5l
Zvakawanda zvinotaurwa nezvazvo SEO kugadzirisa webhusaiti yako Google uye gadzira traffic yakawanda kune yako chiteshi. Ichi chidzidzo chakati dende uye chakatambanuka, uye nyanzvi dzakazvipira zvakanyanya kudzidza zvese zvinhu zvine chekuita nechidzidzo. SEO kuti nzvimbo yacho ibudirire. Sezvo iri nyaya yakaoma, donzvo redu nderekutsanangura musoro wacho nenzira isina kuoma, saka tarisa yedu yakazara SEO gwara uye gadzirira kuwedzera kuvepo kwako pamhepo. 4jj1q
Chii chinonzi SEO 382x3w
O SEO, acronym zvinoreva Tsvaga Engine Optimization (“Search Engine Optimization”, mushanduro yemahara), izano rinoshandiswa kunatsiridza kuoneka nekumisikidzwa kwewebhusaiti mumibairo yeinjini yekutsvaga, senge. Google and the Bing.
Mumashoko akapfava, the SEO iripo kuita kuti webhusaiti yako iwedzere kukwezva injini dzekutsvaga, kuti ioneke munzvimbo dzepamusoro kana mumwe munhu achitsvaga mazwi akakosha zvinoenderana nezvako. Izvi zvakakosha nekuti vanhu vazhinji vanowanzodzvanya pamibairo yekutanga inobuda.
Asi ndeapi aya mazwi makuru? Tauya kuzotsanangura!
Chii chinonzi keywords? 504e39
A keyword, kana guru, izwi kana kuti chirevo chinotaipa vanhu mumainjini ekutsvaga kana vachitsvaga chimwe chinhu painternet. Ndiwo mashoko aunonyora pa Google paunotsvaga.
Apa ndipo pane matekiniki e SEO kutaura zvakanaka. Mazwi akakosha aunoshandisa pane rimwe nerimwe remapeji ako anofanirwa kuve anoenderana nebhizinesi rako uye ave nevhoriyamu yekutsvaga yakanaka (kureva, vanhu vazhinji vanotsvaga mazwi iwayo pa Google).
Izvo zvakakosha kuyeuka kuti hapana chikonzero chekungoisa keyword kakawanda muzvinyorwa. Izvi hazvibatsire kuti peji rako ribude pamusoro pezvawanikwa. Pane kudaro, zvishandise segwara rekugadzira zvirimo zvinoenderana uye zvinobatsira kune vateereri vako, uye izvo zvinodzokororwa muzvinyorwa zvese nenzira yechisikigo uye isiri yekuwedzeredza.
Kuti usarudze izwi rakakosha, unofanirwa kuongorora mapoinzi anotevera:
- Tsvaga Vhoriyamu Iyi ndiyo nhamba yenguva iyo keyword inotsvakwa mu Google.
- Keyword Chinzvimbo Dambudziko: Haisi nguva dzose inobatsira kushandisa mazwi anonyanya kushandiswa, sekunge nemakwikwi makuru, webhusaiti yako inogona kunge iri munzvimbo iri kumashure kwemapeji ewebhusaiti. Google. Edza kuva nekugadzira.
- Enzanisa nevakwikwidzi, asi usavakopa: Iyo nzira inoshandiswa zvakanyanya pakusarudza mazwi akakosha kungoongorora vakwikwidzi uye kugadzira zano.
Kuti uone kana iro rekiyi rine vhoriyamu yekutsvaga yakanaka, kuwedzera kune rumwe ruzivo, unogona kushandisa keyword research services, senge. Google Maitiro, Ubersuggest ou SEMrush, pakati pevamwe.
Nekushandisa SEO matekiniki, akadai sekugadzirisa zvirimo, uchishandisa akakosha mazwi uye kuvaka mhando zvinongedzo, iwe unowedzera mikana yekukwezva vashanyi vakawanda kuwebhusaiti yako uye, nekudaro, kuvandudza kusvika uye. organic traffic.
Chii chinonzi organic traffic? 692k1x
Organic traffic ndipo apo vanhu vanoshanyira webhusaiti pasina kubhadhara kushambadzira kana kushambadzira. Izvi zvinoitika kana vanhu vakawana nekudzvanya pawebhusaiti kuburikidza neinjini dzekutsvaga, masocial network, zvakagovaniswa zvinongedzo kana kutumira kubva kune mamwe mapeji.
Iyi mhando ye traffic ndeye inokosha zvichireva kuti zvirimo zvesaiti yacho zvine basa uye zvinonakidza zvekuti zviwanikwe uye kuwanikwa zvirimo. MaBlogger, mabhizinesi uye kunyange makambani makuru akabudirira anoshandisa SEO kugadzira organic traffic uye kuwedzera kuvepo kwavo online.
Zvino zvaunoziva kuti SEO chii, mazwi makuru uye kukosha kweiyo organic traffic, inguva yekunzwisisa mashandiro anoita injini dzekutsvaga.
Injini dzekutsvaga dzinoshanda sei? 34483c
Injini dzekutsvaga, dzakadai se Google and the Bing, shandisa algorithms akaoma kunzwisisa uye kuongorora mabhiriyoni emapeji ewebhu kuti uwane anonyanya kuenderana nekutsvaga kwako. Zvinoshamisa kuti vangazviita sei nekukurumidza!
Paunenge uchitsvaga, injini yekutsvaga inotanga kuongorora mapeji ese ewebhu ayo atove akanyorwa, kureva kuti, iyo yakamboshanyira. Inobva yashandisa maalgorithms ayo kuona kuti ndeapi mapeji anonyanya kukosha pakutsvaga kwako, zvichibva pane zvakati wandei senge mazwi akakosha, mhando yemukati, kukosha kwesaiti, uye zvinongedzo kubva kune mamwe mapeji ewebhu.
Kana injini yekutsvaga ichinge yaona kuti ndeapi mapeji anonyanya kuenderana netsvagiridzo yako, inoaisa mune yakatarwa, ichiisa mapeji akakosha pamusoro pezviwanikwa. Zvakakosha kuyeuka kuti maalgorithms ekutsvagisa ari kugara achishanduka, ndosaka mhinduro dzako dzekutsvaga dzichichinja nguva nenguva, kwakanaka here?
Aya mapeji ane mibairo yekutsvagisa akagadzirwa neinjini dzekutsvaga anonzi SERPs, acronym in English for Tsvaga Injini Result Mapeji (Search Engine Result Pages, mushanduro yemahara). Basa guru re SEO Ndizvo chaizvo nezvekuwana nzvimbo ine mukurumbira yewebhusaiti yako pane aya mapeji emhedzisiro.
Parizvino, iyo Google inobata nzvimbo yekutanga muchiyero cheinonyanya kushandiswa injini yekutsvaga, saka inguva yekunzwisisa zvakavanzika zvayo!
Mashandiro anoita Google 2g7047
Ku Google tsvaga mawebhusaiti uye rongedza zvirimo, maitiro acho akafanana neakatsanangurwa pamusoro; inoshandisa zvitatu zvinotevera matanho:
- Tracking:O Google inoshandisa "marobhoti", anonziwo "mhungu", kuongorora internet kuti uwane mapeji matsva kana akagadziridzwa. For the Google tsvaga peji, zvakakosha kuti ine zvinongedzo zvinonongedza kwairi, uye, kazhinji, iyo yakawanda yekubatanidza peji ine, zvichave nyore kuti mushandisi awane peji. Google muwane.
- Indexing: Mushure mekuwana ma URL, kureva, mapeji, iyo Google inoongorora zvirimo, mifananidzo uye mamwe midhiya kuti unzwisise nyaya yakafukidzwa mune imwe neimwe yadzo. Mashoko aya anozochengetwa mu The Zve google.
- Chiratidziro: Mushure mekuongorora maURL, iyo Google inotarisa kuti ndeapi mapeji anonyanya kuenderana nekutsvaga kwevashandisi uye nekuaronga mumibairo yekutsvaga (SERPs). Izvo zvakakosha kucherechedza kuti yakajairika SERP inoratidza yakabhadharwa (yakatsigirwa) mhedzisiro yekutanga uyezve organic mhedzisiro, kureva, izvo zvine zvinoenderana, asi zvichibva pamhando yepeji.
Aya matanho anogoneka chete nekuda kweiyo ine simba algorithm ye Google. Ngatitarisei kuti zvinoshanda sei?
Kunzwisisa iyo Google algorithm 3i2l3p
Iyo yekutsvaga algorithm Google Iro idanho rakaomarara rinotora zvinhu zvakawanda mumusoro kuona marongero anoita mapeji mumibairo yekutsvaga. Kunyangwe pasina munhu kunze kwe Google ziva chaizvo zvese zvako chinzvimbo, kambani inopa mamwe mazano uye akanakisa maitiro ekubatsira vashandisi kukwirisa mawebhusaiti avo. Ona pazasi.
Paunenge uchigadzirisa webhusaiti yako, zvakakosha kufunga nezve kutsvaga chinangwa yemushandisi. Zvemukati mako zvinofanirwa kupindura mibvunzo yemushandisi nenzira yakajeka uye inoenderana, tichitarisa zvinhu zvakaita semutauro, mari nemashandisirwo emazwi akafanana.
Kwemakore, iyo algorithm Google yakaita shanduko dzakawanda kuti ive yakarurama uye ishande, uye parizvino yakatarisana nekunzwisisa chinangwa chekutsvaga chemushandisi uyu uchishandisa mienzaniso yemitauro. Semuyenzaniso, algorithm inokwanisa kuwana mibairo yakakodzera pane yega yega yekutsvaga pazasi, kunyangwe kana izwi rimwechete ("chinjana") richishandiswa mumamiriro akasiyana.
- Ongororo Muenzaniso 1: Mabhangi anotsinhanisa mari yekunze? (Shandura)
- Tsvaga muenzaniso 2: Ungashandura sei fuse? (Kutsiva)
- Tsvaga muenzaniso 3: Maitiro ekushandura iyo notebook screen resolution? (Gadzirisa)
Pamusoro pe kukosha yakakosha pakubudirira kwe SEO. Mushure meiyo algorithm Google anoona kuti zvemukati zvinosangana nechinangwa chekutsvaga chemushandisi, anozvibvunza muIndex kuti anzwisise kuti izvi zvinopindirana papi maererano nekukosha. Kana iwe uchikwanisa kupa vashandisi zvinhu zvakajeka uye zvinoenderana, mikana yako yekuisa zvakanaka mPs ichave yakakura.
Pakupedzisira, iyo unhu chinhu chakakosha chinzvimbo chinotariswa nealgorithm. Google. Kuongororwa kwehutano kunozivikanwa se EAT - hunyanzvi (unyanzvi), chiremera (chiremera) uye kuvimbika (kuvimbika). Naizvozvo, zvakakosha kuve nechokwadi chekuti zvemukati ndizvo yakarurama, yakavimbika zvinobva high quality.
Kana webhusaiti yako ichishandisa zvisina kufanira SEO, senge zvinonyumwira zvinongedzo, kushandisa zvakanyanya mazwi makuru kana chero mhando ye spam, algorithm kana nyanzvi. Google unokwanisa ranga peji rako. Ngwarira nheyo dzetsvakurudzo Google kuti urege kuwira mumambure akanaka!
Iye zvino zvatave kuziva mashandiro anoita injini dzekutsvaga, inguva yekunzwisisa kuti SEO matekiniki nemaitiro anogona kunyatso shandiswa.
SEO inoshanda sei? 2l3m2i
O SEO yakakamurwa kuita mapoka maviri makuru: maitiro ekugadzirisa anogona kuitwa pamapeji ewebhusaiti yako, anonzi SEO Papeji, uye maitiro ekugadzirisa akaitwa kunze kwepeji rako, anonzi SEO Kunze-Peji.
SEO Papeji 374z73
O SEO Papeji, zvakasiyana nezvinhu Off-Peji, yatichakurukura gare gare, ine zvinhu zvinogona kudzorwa zvakananga newe, uye zvimwe zvatatotaura pano mugwaro. Vari:
- Keyword Research: tichifunga nezveavo vane vhoriyamu yekutsvaga yakakura uye kuomerwa kushoma pakurongeka;
- Zvemukati zvinoenderana: uye yakanangana nevavariro yemushandisi, kusanganisira mifananidzo uye ruzivo rwakadzama nezvenyaya iri kutsvagwa;
- Kumhanya kwepeji: Icho chinhu chakakoshawo kune ruzivo rwemushandisi. Shandisa iyo PageSpeed Insight, ye Google, kutarisa kumhanya kwewebhusaiti yako uye kuwana mazano ekuvandudza;
- Internal links: inoonekwa sevhoti yekuvimba ne Google. Naizvozvo, gadzira zvinongedzo zvinonongedza mapeji emvumo yepamusoro kune zvimwe zvikamu zvewebhusaiti yako kuti uvandudze kukosha uye chiremera chezvako.
SEO Kunze-Peji 4j1mx
Kunze-peji SEO ndiwo mazano aungashandisa kunze kwewebsite yako kuti uwedzere kuonekwa kwako uye simba mumigumisiro yekutsvaga. Aya mazano anosanganisira:
- Link building: Nzira iyi inosanganisira kuwana hukama hwemhando kubva kune mamwe mawebhusaiti kuenda kune yako webhusaiti. Tichaona zvakadzama gare gare;
- Kutora chikamu mumaforamu epamhepo uye nharaunda: Inogona kubatsira kuwedzera kuoneka kwewebhusaiti yako kune vakawanda vateereri. Iwe unogona kupa ruzivo runobatsira uye rwakakodzera kune vashandisi, izvo zvinogona kubatsira kusimbisa simba rako uye kuvimbika mu niche yako;
- Influencer marketing: inosanganisira kushandira pamwe nevanokurudzira kusimudzira webhusaiti yako kana chigadzirwa;
- Zvekushambadzira zvemukati pane mamwe mawebhusaiti: Kushambadzira kwemukati kunosanganisira kugadzira zvemhando yepamusoro, zvinoenderana nezvimwe zvemamwe mawebhusaiti, izvo zvinogona kubatsira kuwedzera yako online kuoneka uye chiremera. Iwe unogona kunyora zvinyorwa zvemawebhusaiti zvinoenderana niche yako uye zvinosanganisira zvinongedzo kumashure kune yako webhusaiti;
- Strategic kushandiswa kwesocial media: Inogona kuve chishandiso chine simba chinokutendera iwe kusvika kune vakawanda vateereri, kusimudzira webhusaiti yako uye kutyaira traffic kune yako peji.
Ngatitaure nezve Content? k3c6n
Bill Gates akamboti "Zvemukati ndimambo”, uye chirevo ichi ichokwadi. Izvi zvinoreva kuti, maererano SEO, zviri nani zviri pawebhusaiti yako, zvinovawo nani chinzvimbo chako mumibairo yekutsvaga.
Kuti zvirimo zvako "zvitonge" unofanirwa kuterera uye kunzwisisa zvinhu zvikuru zvinopesvedzera zvawawana. SEO.
Mazita, subtitles uye meta tsananguro 2y4z2j
Mazita akakosha zvikuru kune SEO uye vazhinji vanopokana kuti ndicho chikamu icho madhijitari ekushambadzira strategists anotora nguva yakareba kusarudza mazwi. Kune akati wandei kupatsanurwa uye iwo ese akakosha zvakaenzana:
- SEO Musoro: Iri ndiro zita richaonekwa papeji Google. Kune iyi, inokurudzirwa kuti ingangoita mavara makumi mashanu neshanu; iro keyword rinofanira kunge riri pakutanga kwechinyorwa uye, kana riri izwi rekutanga, zvirinani. Musoro unofanirwa kuve uine chinangwa, uchishandisa nzira yekutora nhau inozivikanwa se "C" - Conciseness, Precision uye Kujeka.
- Tsanangudzo yeMeta Aya ndiwo mavara anobuda pazasi pepeji Google. Zvinoenderana nehofori yekutsvaga injini, ichi hachisi chinhu chinotaridza padanho, asi hazvireve kuti inofanira kuregererwa. Apa ndipo apo muverengi achagutsikana kuti apinde muwebhusaiti here kana kuti kwete.
- Musoro Wemukati: Kusiyana neyakapfuura, iri ndiro zita richaonekwa nemuverengi kana vatodzvanya pawebhusaiti. Tinokurudzira kuti zviite zvakafanana kuzita re SEO, kuitira kuti muverengi awedzere kufarira kuverenga zvirimo.
- Subtitle: Inozivikanwawo se "Heading Tags", chinyorwa chako chebhurogi chinofanira kunge chine misoro miduku yakati wandei. Pa WordPress, semuenzaniso, izvi zvakakamurwa kubva ku "H1" (inonyanya kukosha) kuenda ku "H6" (iyo isinganyanyi kukosha). Iwo akakosha kune marobhoti Google uchiona kuti zvemukati mako zvine hierarchy, pamusoro pekuvandudza kuverenga kwechinyorwa chose.
Saizi uye mhando inofambidzana neSEO 2t6n29
Kuti peji rako rienderane ne Google, zvinokurudzirwa kuti ine saizi yakanaka yemavara yakasanganiswa nemhando yezviri mukati. Maererano a tsvakurudzo ichangobva kunyorwa na hook agency, yekutanga organic nzvimbo mukati Google iva nemagwaro ane avhareji yemazwi ari pakati pe1700 ne2.400.
Zviripachena, uyu hausi mutemo, sezvo chinangwa chevateereri chinodawo kutariswa. Pfungwa yacho ndeyekugutsa chishuwo chemuverengi anodya izvo zvirimo.
Zvakapfuma zvemukati, maitiro uye vanyori 64x48
Kunyora zvinyorwa izvo vanhu vanofarira kuverenga, zvakakosha kushandisa mazwi ari nyore, ari nyore kunzwisisa. Shandisa maitiro ekunyora ane mitsara mipfupi uye ronga zviri mukati muzvikamu zvine musoro uye zvine chekuita nemusoro wenyaya. Nenzira iyi, vanhu vanowana zviri nyore kuwana mhinduro dzavanenge vachitsvaga.
Kana iwe uchida kuita kuti zvirimo zviwedzere kupfuma uye zvinonakidza, unogona kusanganisira mifananidzo, odhiyo kana mavhidhiyo. Zvakakoshawo kutaura ndiani akanyora zviri mukati. Kana munhu akarinyora achizivikanwa uye aine ruzivo nezvenyaya yacho, izvi zvinogona kubatsira kuti zvakanyorwa zvitendwe.
Rangarira kuti zvirimo chikamu cheyakakura kushambadzira nzira yechiteshi chako. Naizvozvo, zvakanaka kufunga nezvekuti vanhu vachawana uye vachaverenga sei zvawanyora uye kuti izvi zvingabatsira sei kusvika vaverengi vakawanda.
Outbound Links 2z5c56
Os outbound links, inozivikanwawo se zvinobuda zvinongedzo, ndidzo dzinotungamira mushandisi kune mamwe mawebhusaiti. Vanokosha zvikuru nokuda kwezvikonzero zvakawanda.
Kutanga, ivo vanobatsira simbisa ruzivo rwakaratidzwa mune zviri mukati. Kana ukabatanidza chinongedzo chinoratidza zviri kutaurwa, izvi zvinowedzera kuvimbika uye kuvimba nevaverengi mune zvauri.
Pamusoro pezvo, zvinobuda kunze zvinokubatsira zvakare kuvaka hukama nemamwe masayiti uye mablogger. Kana ukabatanidza chinongedzo kuwebhusaiti yemumwe munhu, vanogona kupedzisira vakuita zvimwe chetezvo pane imwe nguva, izvo zvinogona kuwedzera kuoneka kwako painternet.
Chekupedzisira, anobuda ma link akakoshawo kune SEO. Kana iwe ukaisa chinongedzo chemhando mune yako zvirimo, inogona kuwedzera kukosha kwepeji rako kumajini ekutsvaga, izvo zvinogona kutungamirira kune kuiswa zviri nani mumibairo yekutsvaga.
Zvisinei, zvakakosha kuyeuka kuti unhu yemalink anobuda akakosha. Izvo zvinodikanwa kuti ubatanidze zvinongedzo zvinonyatsoenderana uye izvo zvinowedzera kukosha kune zviri mukati. Uyezve, zvinokurudzirwa kudzivirira kusanganisira zvinongedzo mukati kuwandisa, sezvo izvi zvinogona kukuvadza ruzivo rwemushandisi uye simba rewebhusaiti yako. Chakanakira kuwana a balance pakati pekubatanidza akakodzera zvinongedzo uye kuchengetedza yakatarisa, yemhando yemukati. Ramba wakatarisa pazviri!
Mifananidzo 6h2n55
Imwe pfungwa inonyanya kuregererwa nevashandisi ve SEO, mifananidzo yakakoshawo kune yakanaka chinzvimbo mu Google. Sezvo marobhoti ehofori yekutsvaga asingakwanisi "kuverenga" mufananidzo, vanoshandisa zvinyorwa zvayo kuita izvi. Naizvozvo, zvakakosha kuchengetedza zita refaira nekiyi kiyi yakapatsanurwa nema hyphens, kwete kuisa generic zita mairi.
Pamusoro pezvo, alt text ndipo paunopa iyo Google kuti mufananidzo uyu ndewei. Naizvozvo, paunenge uchigadzira chinyorwa cheblog, zadza "alt text" yemufananidzo netsananguro yezvairi pamwe neshoko rayo guru.
Imwe nyaya ndeyekuti munyori anofanira kunge aine njere kana kusarudza mufananidzo, kwete kuwedzeredza kunaka (kurodha kunorema) kana kuisa yakaderera-resolution mafoto.
Anchor text z273g
Anchor mameseji ishoko rakasimudzwa kana mutsara mune zvinyorwa zvinoshanda se chinongedzo kune rimwe peji pane kana kunze kwewebhusaiti yako. Izvo zvakakosha kuti uzvishandise zvine hungwaru pawebhusaiti yako, sezvo inotungamira vashandisi kune zvimwe zvakakosha zvemukati, kuwedzera kudyidzana nekuchengetedza pawebhusaiti yako.
O Google inotarisa huwandu uye hutano hwezvibatanidza zvinonongedza kune chimwe chinhu, saka, anchor zvinyorwa zvakakosha muhurongwa hwekutengesa. SEO.
Ngationei mimwe mienzaniso yezvinyorwa zveanchor:
- Zvakafanana muchiitiko ichi, chinyorwa cheanchor chiri chaizvo zvakafanana kune iyo main keyword yezvakabatana zvemukati. Semuyenzaniso, kana chinyorwa chako chikataura nezve “maresitorendi akanakisa muSão Paulo”, chinyorwa cheancho chinogona kunge chiri kutaura ikoko;
- Chikamu chinowirirana: pano, pane mutsauko mudiki pakati pekutaura kwakasimbiswa uye kiyi yepeji yakaratidzwa. Somuenzaniso, kana chinyorwa chako chichitaura nezve "mazano ekuderedza uremu", chinyorwa cheanchor chinogona kuva "mazano ekuderedza uremu";
- Marca: Unogona zvakare kushandisa zita rechiratidzo chako kana kambani inotaurwa mutsamba sechinyorwa cheanchor. Semuenzaniso, kana iwe ukataura nezve brand XYZ mune yako mavara, unogona kushandisa zita rekuti "XYZ" sechinyorwa che anchor.
Paunenge uchigadzira zvinyorwa zveanchor, zvakakosha kufunga mashoma matipi:
- Sarudza mazwi akakosha: kana uchibatanidza chinongedzo kune chako chinyorwa, edza kushandisa mazwi akakosha ane chekuita nezvirimo seanchor text. Izvi zvakakosha!
- Chengeta chinyorwa chipfupi uye chinangwa: Hapana chikonzero chekusarudza ndima yese kugadzira chinongedzo. Iva akananga uye ane chinangwa, uchisarudza chete mazwi kana zvidimbu zvinomiririra zvakajeka izvo zvakabatanidzwa;
- Shandisa mashoko anoreva zvakafanana+
- Dzivisa matauriro akajairika: dzivisa zvirevo zvakaita sekuti “baya pano” kana “tsvaga zvimwe”. Ivo havaratidzi zvakajeka zviri mukati meiyo link. Pane kudaro, iva wakananga uye wokwevera pfungwa dzemuverengi kune zvaachawana kana vadzvanya link;
- Usaise maURL zvakanangana nemavara: Dzivisa kunamira maURL akareba mumuviri wechinyorwa chako. Izvi hazvingoite kuti zvinyorwa zvisanyanya kukwezva, asi zvakare zvinorasa mukana wekugadzira anchor mavara akakodzera uye anovandudza ruzivo rwemushandisi.
Anchor mameseji yakakosha SEO zano, saka kana uchinyora zvinyorwa zvako, funga nezvekuti zvinyorwa zveanchor zvinogona sei kutungamira vashandisi kune zvimwe zvakakosha zvemukati uye nekuwedzera kuita vateereri vako, zvakanaka?
Content Types 302yz
Mhando yega yega yemukati inoita basa rakakosha mukushambadzira kwako uye SEO zano. Zvakakosha kushandisa maitiro akasiyana-siyana kusvika kune vateereri vakasiyana uye zvinangwa.
As mazita Izvo zviri nyore kuverenga uye kubata vese vaverengi uye injini dzekutsvaga. Iwe vatungamiriri Iwo anobatsira pakutsanangura musoro nhanho nhanho uye anogona kunangwa neakananga mazwi. Already the vatungamiri vakadzama (segwaro iri!) mamwe mabasa, asi anokubatsira kunzwisisa chidzidzo zvakadzama.
As matafura zviri nyore kunzwisisa Google uye inobatsira kana iwe uchida kuratidza yakawanda data. Ku kuvat, senge mapikicha nemifananidzo, yakawana mukurumbira mukutsvaga uye inogona kuunza traffic kubva ku google chifananidzo chekutsvaga. Iyo infographics mifananidzo ine data uye yakanaka yekugovana pasocial media nekugadzira link building.
Os mavhidhiyo e podcasts Vakawanawo nzvimbo yakawanda uye yakawanda mumigumisiro yekutsvaga. Mavhidhiyo anokudzidzisa maitiro ekuita chimwe chinhu anobudirira mukukwezva vateereri, uye mapodcasts inzira huru yekuvaka vateereri.
Os Webinars (izwi rakasanganiswa rinobva kuChirungu, rakaumbwa nekubatanidza "dandemutande” (internet) uye “seminari” (semina)) imharidzo, hurukuro, maworkshop kana makirasi anotepfenyurwa pamhepo nepainternet, umo muratidziri anodyidzana nevateereri kuburikidza nepuratifomu yemusangano wevhidhiyo. Iyo webinar inogona kurekodhwa uye kuitwa kuti iwanikwe gare gare kune avo vasina kukwanisa kuenda ichirarama, uye inobudirira mukuvaka vateereri.
Os e-mabhuku Aya ndiwo mabhuku edhijitari ayo mabhurendi anowanzo kugovera mahara uye anobatsira pakuvhara zvimwe zvakadzama zvemukati. Iwo anogona zvakare kushandiswa kuunganidza ruzivo nezve vateereri vako kuburikidza nemafomu ari pakuverenga kwako kana kurodha peji.
Chekupedzisira, zvakakosha kuyeuka kuti kutumira mavhidhiyo pa YouTube inogona kuunza kuwedzera kuoneka kune zvemukati mako, sezvo iri yechipiri inonyanya kushanyirwa webhusaiti papasi!
Kukosha kweURL 2h266j
Chimwe chinhu chakananga kuti uve nechinzvimbo chirinani mumasanji, kusarudza yakanaka URL kwakakosha. Panguva ino, idiki, yakananga kune iyo nzvimbo uye ine yakasarudzwa kiyi kiyi, zviri nani.
Muenzaniso we URL yakaipa: showmetech.filmesonline.app/10-formas-de-voce-entender-melhor-o-seo-guia-completo
Yakanaka URL muenzaniso: showmetech.filmesonline.app/guia-seo-completo-para-iniciantes
Uyezve, mushure mekubudisa chinyorwa, chakanyanya hazvikurudzirwe gadziridza URL, sezvo izvi zvichikanganisa iyo Google. Iwe unofanirwawo kudzivirira nhamba muURLs, madots uye subdomain. Iyo "yakachena", iri nani.
Link Building 6x3t17
Izvi ndizvo chaizvo kana mamwe chiteshi achibatanidza kune ako zvirimo. Iyo yakawanda chiteshi inobatanidza kune zvako zvirimo, zvirinani, inoshanda senge "mavhoti" kuyera kukosha uye mukurumbira wewebhusaiti yako painternet.
Pane nzira shoma dze "kuvaka zvinongedzo", ngationei:
- Kudyidzana uye Networking nemamwe chiteshi kana mawebhusaiti ane zvemukati zvinoenderana neako. Semuenzaniso, kana iwe uine bhurogi rekufamba, unogona kusvika kune mamwe mabhurogi ekufambisa kuchinjana malink kana kunyora zvinyorwa zvevaenzi. Kudyidzana uku kunobatsira zvese mawebhusaiti, kuwedzera kuoneka uye traffic;
- Quality content: iyo inonyanya kukosha, yakakosha, inonakidza uye inobatsira zvirimo zvako, zvakanyanya mukana mamwe mawebhusaiti achada kubatanidza nawo. Iva nyanzvi mune yako niche uye upe yakasarudzika uye yakavimbika ruzivo;
- Zvinyorwa uye zvinyorwa zvechikamu chako zvakakosha, sanganisira webhusaiti yako mazviri. Aya mazita anogona kuunza kuoneka uye kugadzira zvinongedzo kune webhusaiti. Pamusoro pezvo, mamwe madhairekitori anoonekwa seakavimbika masosi neinjini dzekutsvaga, izvo zvinogona kuwedzera kukosha kwesaiti yako mumaziso evashandisi. Google;
- Linkbait kana kuti "link bait" mushanduro yemahara, inosanganisira kugadzira zvinoyevedza uye zvisingadzivisiki zvemukati izvo vanhu vanoda kugovana nekubatanidza nazvo. Inogona kunge iri nyaya inopokana, inonakidza infographic, yakasarudzika kudzidza kana vhidhiyo inosetsa. Pfungwa iyi ndeyekumutsa kufarira kweveruzhinji kusvika padanho rekuti vanoda kugovera zvirimo pamawebhusaiti avo uye masocial network;
- Kutora chikamu muzviitiko uye mibairo: shanda mumusika wako niche uye kutora chikamu muzviitiko, congresses, Webinars uye mibairo inoenderana nebasa rako rekuita. Nekupinda zviitiko izvi, iwe une mukana wekusangana nevanhu vane simba uye nekumisikidza vanobatika vanogona kuguma nekudyidzana uye zvinongedzo kune yako webhusaiti.
Fazer link building Iyo inguva inoenderera uye inotora nguva uye kushanda nesimba, asi inogona kuunza yakakosha mibairo pakuonekwa uye masimba ewebhusaiti yako. Gara uchiyeuka kutarisa zvemhando yepamusoro, zvinoenderana nevateereri vako, uye kudzivirira maitiro akadai link kutengas, izvo zvinogona kukuvadza mukurumbira wako wepamhepo.
Yakasiyana SEO Nzira 3k6w4v
Unoziva here kuti kune nzira dzakasiyana dzekuita SEO mhiri kwe Pa-Peji e Off-Peji? Ingotarisa zvimwe:
- Technical SEO: ndiko optimization ye technical structure yewebhusaiti, kusanganisira kuvandudza kurodha kumhanya, optimize mifananidzo, webhusaiti yekuvaka, pakati pezvimwe zviwanikwa;
- SEO yemunharaunda: Inotarisa pawebhusaiti optimization ye kutsvaga kwemuno, sekubatanidza ruzivo uye kero, kugadzira maprofile mumadhairekitori emunharaunda, pakati pevamwe;
- International SEO: ndeye optimization yekutsvaga mune dzimwe nyika nemitauro, kusanganisira kushandura zvirimo uye keyword adaptation;
- Yakabatana SEO: inoshandisa optimization matekiniki ku kusimudzirwa zvezvakabatana zvigadzirwa, zvinosanganisira kugadzira zvekusimudzira zvemukati uye zvinosanganisira links;
- Nhau SEO: inotarisa pakugadzirisa zvirimo pakutsvaga kwese nhau platforms, kusanganisira kugadzira mazita akakodzera uye tsananguro uye kusanganisira ma tag akakodzera.
SEO Ihwo unyanzvi hunoda nguva uye nguva dzose yekudzidza, sezvo mitemo yekutsvaga injini uye mazano ari kuramba achichinja nekuvandudza.
Kana iwe uchitevera matipi ari mugwara redu rekuti SEO, iva nechokwadi chekuti uchave nemukana uri nani wekuwana zvakakosha kune webhusaiti yako. Kana uine chero mibvunzo pamusoro peizvi, vasiye mumashoko, sezvo isu tichaedza kuvapindura nekukurumidza sezvinobvira.
Veja zvimwe:
Kunobva: Google, Semrush, NeilPatel, DigitalMarketingInstitute
Ongororo yemavara yakaitwa na: Pedro Bomfim (19 / 07 / 23)
