The 23o5l
Iwe unogona kunge watove nematambudziko neimwe yeakasiyana mabhangi edhijitari eBrazil, asi makambani aya ari kuitei kuvandudza ruzivo rwevatengi? Nekutarisa kuita ongororo huru kuitira kuti masangano agone kuvandudza ruzivo rwemushandisi, iyo Google Cloud, mukubatana ne R/GA - kutaurirana, innovation uye tekinoroji kambani kubva Interpublic Boka - vakagadzira rondedzero Finfacts. 1n5a3l
Kuburikidza nazvo, zvaigoneka kuziva kuti makambani, ane mukurumbira nekunzvenga kushanya kumapazi emuviri, achine zvakawanda zvekuvandudza. Mune zvimwe zviitiko, semuenzaniso, zvinotora kusvika maawa makumi mana nemasere kuti ivhurwe. Nzwisisa zvese zvese izvozvi.
Finfacts report methodology 6w5zc
Kuti uve nemaonero ekuti sevhisi yemushandisi iri kupihwa sei nekufona startups financial, ivo Google Cloud akaedza webhusaiti uye app yemakambani makumi maviri nemana, kusanganisira mabhanga echinyakare, fintechs uye kiredhiti uye nyanzvi dzekudyara. Mashoko aya akaunganidzwa pakati paGumiguru naMbudzi gore rapfuura.
Chinhu chechidzidzo chinoshandurirwa munzvimbo nhatu: kuvhura yazvino, kunyorera kadhi rechikwereti uye kukumbira chikwereti chako, kunyange kuratidza kufarira kuita mari. Chinangwa chikuru chekutsvagisa chaive kuratidza mabhanga edhijitari eBrazil izvo zvinofanirwa kuvandudzwa uye, hongu, shandisa mhedzisiro yemushumo. Finfacts kugadzira kuvandudzwa mune izvi maitiro.
Zvakawanda zviri kuitika pamusika zvinobva mutsika ye lock-ins tekinoroji, saka tinoda kuita kuti makambani ashandise matekinoroji akavhurika kuitira kuti mushandisi ashandise zviri nani. Isu takaitawo ongororo huru iyi kusimudzira kuita kukuru kwekuwanikwa, senge Libras uye mamwe maturusi evanhu vakaremara.
Marco Bravo, Mukuru weGoogle Cloud Brazil
Pamusoro pekushandiswa kwekutanga, chidzidzo ichi chakaratidzawo nyanzvi maitirwo ebasa uye mamwe maitiro anoitwa mushure mekunge munhu atove mutengi. Nguva yekuendesa kadhi yakaongororwawo uye kuti chii chinoitwa panguva iyi kuitira kuti munhu aite mabhindauko anodiwa. Maitiro anosanganisira kuchengetedzwa, basa rakangwara uye kubatanidzwa zvakadzidzwa nenzira imwecheteyo.
Takatoita zvidzidzo nemakambani ari kune dzimwe nzvimbo uye takabatsira kuvandudza ruzivo rwevashandisi vemakambani aya, asi takaona kuti indasitiri yezvemari inewo chido chekuti isu tiite chidzidzo chakafanana. Kunyanya nekuda kwePix, mirau mitsva kubva kuCentral Bank, OpenFinance, nezvimwe. Taida kuenzanisa chokwadi cheizvi kuti tione kana chiitiko chacho chaifadza uye chii chaigona kuvandudzwa.
Marisa Kinoshita, Google Cloud marketing manager weBrazil
Kushandiswa kweApp uye kuchengetedza 2r4i1l
Gore rakapera, the showmetech yakaita chinyorwa chakakosha pamabhangi makuru edhijitari anoshanda muBrazil uye zvakafanana zvakawanikwa sezviri mushumo Finfacts zvakaonekwa patakanga tichigadzira zvinyorwa: maapplication achine zvakawanda zvekuvandudza.
Zvichienderana nekudzidza kwe Google Cloud, ye24 masangano eBrazil, chete 12% yavo zvachose kana zvishoma block screen captures. Sezvo iyi iri nzira iri nyore yekugovana ruzivo, zvakakosha kuve nechokwadi kuti vanhu vane hutsinye havakwanise kuwana data rakafanana. Uye kana mabhangi edhijitari akasavhara chiitiko, uri panjodzi.
Chinonyanya kukosha: 40% (kana 9 ye24 yakaongororwa) yemabhangi ose haasati ajekesa kuunganidza deta. Zviri pachena kuti OpenFinance, iyo inobvumira kuti data yako itumirwe kune mamwe masangano kuitira kuti chikwereti chiwedzere kana chero imwe mamiriro ezvinhu aunoda kuratidza kuti uri "mubhadhari akanaka", iri kushandura iyi nzira. Asi chii chinoitwa nedata pamberi pekukumbira chichiri chakavanzika chikuru.
Uye iva akatendeseka: haingave iyo yekuvhura yekutarisisa maitiro angave akasimba here kana matanho ese akatumirwa neemail, kuti iwe utore zvese zvakarekodhwa? Zvinoenderana neshumo imwecheteyo, gumi nemashanu chete mabhanga edhijitari ekuBrazil ari kutumira iyo yese kuvhura yekubvumidza maitiro.
Inodziviswa nevakawanda, asi inoshuviwa nevamwe, zvinozivikanwa kuti makumi mashanu muzana emabhangi edhijitari anopa makadhi ekiredhiti akatenderwa kare pakangovhurwa . Nhau dzakanaka ndedzekuti makadhi echikwereti edhijitari, anowanzo kupera mushure mechinguva, anopihwa nehafu yemasangano emari.
O Google Cloud inoratidza kuti zvingave zvakakosha kuti imwe hafu itevere nzira imwechete, sezvo kubhadhara kwedhijitari kwakakura ne150% mune rimwe chete remabhangi makuru eBrazil.
Kuvhura uye kuendesa kadhi 4j6bt
Kusiyana nezvinofungwa nevamwe vanhu, gumi nemaviri chete pamasangano makumi maviri nemana emari akaongorora kuvhurwa kweakaundi kwakabvumidzwa mumaawa asingasviki makumi mana nemasere. Zvingatora nguva shoma kana yaive "chinyakare" agency.
Kana iwe uri kuvhura , iwe unozofanirwa kutumira mamwe magwaro kuratidza kuti ndiwe wega data rakatumirwa. Uye pano, mushumo Finfacts vakakwanisa kuona rimwe dambudziko: gumi pamakumi maviri nemana vachiri kunetseka kugadzira mafoto uye imwe data. Izvo hazvisati zvave zvichigoneka kuwiriranisa nesarudzo dzese dzakaongororwa, asi nhamba yacho yakanaka: 10 ye24 mabhanga edhijitari akaongororwa anobvumira izvi kuti zviitwe.
Kana iyo yakavhurwa, unogona kutove nekadhi. Asi 1 chete mu3 masangano ezvemari anozivisa zuva rekupedzisira rekuti mutengi agamuchire chinhu. 30% yeavo vakaongororwa vakamira pachena nekuda kwekuvhura iyo inoshanda uye yakabatanidzwa.
Icho chinonyanya kutyisa pamusoro pekuvhurwa kweakaundi ndechekuti 41,6% yemabhangi edhijitari haina kujeka kana mumwe munhu achitsvaga rumwe ruzivo. Vanhu vachiri kuda kutsvaga data nezve mareti, mamiriro uye rumwe ruzivo munzvimbo iri kunze kwepeji rekunyoresa kana kutaura nevanhu vavanoziva.
Kuvigwa kwe data rakavanzika, senge nhamba yekadhi uye chiyero, iripo mune makumi maviri nerimwe e21 sarudzo dzakaongororwa, izvo zvinoratidza kuti mabhanga edhijitari eBrazil anotoona izvi sechinhu chinodiwa.
Investment uye zvikwereti 30625b
Investment iri kuita maitiro chaiwo uye kune nhamba yepamusoro yemasangano emari anotikurudzira kuti tiise iyo mari kune imwe nzvimbo inogona kuunza imwe mari. Nekudaro, kana isu tikatarisa kumabhangi edhijitari, 6 chete inopa mari inoenderana neprofile uye kunyanya nguva yemutengi muhupenyu.
Iyo data zvakare inoratidza kuti:
- 9 kunze kwe18 masangano anopa mainvestimenti ari kupa ruzivo rwakadzama nezvekudyara;
- 7 kubva pa18 havabvumiri vatengi vavo kuenzanisa purofiti mitengo pamari yekufambira mberi;
- 6 kubva pa18 masangano haasati ape mukana wekufananidza.
Kutaura nezve zvikwereti, gumi nematatu kubva makumi maviri emabhangi edhijitari atopa kare-yakatenderwa zvikwereti zvemunhu zvinoenderana nedata rakapihwa. O OpenBanking Izvo zvakare zvakanyanya kupfuura zvakakosha kuti vatengi vave nechikwereti chakawanda mumusika. Kune rimwe divi, mana chete emasangano ese akavhurika pamusoro pekugona kutakurika.
Mushumo wacho unoratidzei? 151320
Chimwe chezvichemo zvikuru kubva kumabhangi edhijitari vatengi ndechekuti sevhisi inopihwa ne chatbots pamberi pekubatana kwevanhu kuchiri kuda kuvandudzwa zvakanyanya. Izvi zvinodaro nekuti makambani gumi nemashanu pamakambani makumi maviri nemana akaongororwa akave nechiitiko chakaipa chakakonzera kugumbuka, pamusoro penyaya yakamirira kusagadziriswa.
Chidzidzo che "Chiitiko cheMutengi muBrazil", chakaitwa pakati paZvita 2021 naNdira 2022, chinoratidza kuti 12% chete yevatengi vanoda basa rinopihwa nemarobhoti. 51% yevakapindura vachiri kuda kutaura nemunhu mumwe chete (kunyangwe zviri meseji) uye 37% senge musanganiswa wekudyidzana. Zvakakosha kuyeuka kuti kunyange nechirevo chitsva che Mutengi Sevhisi (SAC), kutsigirwa kwefoni kuchiri kusungirwa, asi ikozvino inogona kungova imwe yezvisarudzo zviripo.
Dzokera kumushumo Finfactskana Google Cloud zvakare yakaratidza kuti basa revanhu rakanga risingabatsiri mu11 ye24 mabhangi edhijitari eBrazil. Pachine zvakawanda zvekuvandudza maererano nekuwanika, sezvo mumasangano emari e3 chete kune mirairo mumapaundi panguva yeimwe chikamu chekuita. Ona zvimwe zvakanakisa:
- Iyo app ye9 yemasangano makumi maviri nemana yanga isipo panguva yekuyedzwa;
- 6 mabhangi edhijitari ekuBrazil akapa chikanganiso mukusimbisa uye/kana kunonoka;
- 4 pane makumi maviri nemana sarudzo dzakaongororwa hadzitsigire mirairo yezwi.
Unobvumirana here nekukanganisa uye kubudirira zvakataurwa muchidzidzo? Ndeipi inokupa matambudziko akanyanya zuva nezuva? Tiudze mashoko!
Onawo 6o6hr
Wanga uchiziva here kuti mabhanga anofanirwa kuripa munhu akabatwa nemhosva yekubiridzira pachikumbiro? Nzwisisa nyaya yacho izvozvi.
Source: Google Cloud l O Globo
