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Mumakore achangopfuura, chiitiko chakadana booktok yakawana mukurumbira sesimba rine simba mukusimudzira zvinyorwa pasocial media. Nekubuda kwepuratifomu iyi, mharadzano pakati pevaraidzo nekuverenga yatora mafomu matsva, kusandura kwete nzira iyo mabhuku anowanikwa chete, asiwo kuti anopedzwa sei nekugovaniswa. Wakambonzwa nezvake here? 1l3o1j
Chii chinonzi Booktok? 385s5a
Denda iri rakaunza shanduko huru mukutengeserana, nekuwedzera kukuru kwekutenga mabhuku kuri kumwe kweanonyanya kuzivikanwa pakati pavo, izvo, zvakaratidza mukukura kwevaverengi. Sezvineiwo, vateereri vangango funga kuti vazhinji havaite vakakonzerawo kuwedzera uku: Vechidiki e vechidiki.
Ongororo yakaitwa na Nielsen BookScan, mupi wedata weindasitiri yekutsikisa, akaburitsa kuti, pakati paNdira naGunyana 2021, makopi anosvika mamirioni makumi matatu nematanhatu akatengeswa, zvichiratidza kuwedzera kwe36% zvichienzaniswa nenguva yakafanana muna 39. Asi izvi zvakaitika sei chaizvo? Ndipo pane booktok, nzanga ichine simba guru.
Tiri kutaura nezve chiitiko chakabuda mukati TikTok, nevaverengi vanotora mukana wenguva yekuvharirwa kugadzira zvirimo pamusoro pezvinyorwa nenzira yekugadzira uye inomutsa pfungwa. Nekukurumidza, mavhidhiyo nezve kurudziro yebhuku, wongororo, matipi ekuverenga uye zvinyorwa zvaunofarira zvine zviwanikwa zvinoonekwa uye mimhanzi yakava ruzha rwe. Maitiro vakatanga kuenda kuhutachiona mukati mesocial network, vachitora kutarisisa kwete chete kweavo vagara vachizviona sevaverengi, asiwo yevateereri vakanakidzwa nechadenga ichi nekuda kwekubudirira kwavo. Booktok yakarumbidzwa nekumutsiridza kufarira kuverenga pakati pevechidiki uye nekugadzira mhepo yekugovana.
Kana ini ndichida kuiverenga, uye ndichida kuziva pfupiso yebhuku, ndichaitsvaga paTikTok.
Ônix Coelho, ane makore makumi maviri, weCNN Brasil
Uyezve, zvakakosha kuti titaure kuti kubudirira kwese kwenharaunda mukati mepuratifomu kunokonzerwa nekubatanidzwa pakati pevanofurira zvirimo uye algorithm. Kukurumidza kwakakosha mazuva ano, uye chaizvo nechikonzero ichocho, TikTok chave chishandiso chakanakisa chekugovana uye kugovera rudzi urwu rwemukati. Uku kusanganiswa kwakanaka pakati pechishandiso uye chizvarwa Z, icho chinosanganisira ruzhinji rwevashandisi, chinokurudzira kuongororwa kwemabasa kunyangwe kunze kwe mainstream, kubatsira kugadzira mabhuku matsva, ekare anoenda kuhutachiona pamusika kuburikidza nekukurumidza uye pakarepo kuparadzirwa kwesocial network.
Iyi nzira nyowani yekugovera zvirimo yaita kuti zvikwanisike kuti vanyori vatsva vapinde mumusika, sevanyori vezvekunyora vanowanzo simbisa mabhuku asingazivikanwe kana mabhuku nevanyori vekutanga mukurumbidza kwavo. Kurudziro yeBooktok ndeyekuti inobvumira mabhuku aya kuti aonekwe zvakanyanya uye asvike kune vateereri vakawanda.
Tendencies 5s5kg
Muchadenga chezvinyorwa, mafambiro anoitawo basa rakakosha mukuumba tsika dzekuverenga uye, kunyanya, mukukurumbira kwemamwe mabasa. Kubva pavanotengesa zvakanyanya vanotungamira mazita anotengesa zvakanyanya kusvika kumhando dzinonyanya kufarirwa, zvido zvevaverengi zvinodzorwa nenhevedzano yezvinhu zvakaita semhando yerondedzero, kusikwa kwevatambi uye kunyanya matenga avo - angave engano kana kwete.
Izvi zvakakosha zvekuti pamusoro pekuva mafambiro mazuvano, vanopedzisira vopesvedzera kufarirwa nevanyori pachavo, sezvazvinoita nemazita akadai. Sarah J Maas e Raphael Montes. Vaverengi vazhinji vanotsvaga kushandisa mabhuku nekuda kwekuti ari nemunyori wavo wavanofarira, vasingade "kutengwa" zvichibva pane zvinyorwa, semuenzaniso.
Kuti unzwisise zviri nani, the showmetech kuva neyako yakakosha nyaya yekuti kuvakwa kwenyika kunoitika sei mungano uye nemabatiro azvinoita kudyiwa neveruzhinji.
Panguva yedenda, nyaya dzisiri dzenhema ndidzo dzakanyanya kuoneka, zvisinei, chinonakidza kucherechedza mazita akanyanya kuenda kuhutachiona kubva ipapo uye ave "madiro eTikTok". Kufungidzira, kufungidzira uye vadiki-vakuru ndeavo vakawana zvakanyanya uye vachiri kuchengetedzwa nanhasi, asi avo vane LGBTQIA + hunhu kana avo vevadiki ndivo vakawana zvakanyanya. Hazvishamisi, zvaive nenzira iyi inoshanda senge Red, White uye Blue Ropa e heart stopper dzakagadziridzwa kutenderera.
Zvisinei, pasinei nekuwedzera kukuru kwechido mumabhuku, zvichiri zvakajairika kuti pave nekusarudzwa kwemhando dzepakati. Pano, isu tinogona kujekesa, kutaura zvazviri, fungidziro, iyo nhasi inogona kuve yakashongedzwa kuva akabudirira subgenres akadai romance, yakanangana norudo; fantasy yakaderera, ine nyaya dzinoitika munyika chaiyo; kana kufungidzira kwepamusoro, kuva nenganonyorwa mune dzimwe nyika. Izvi ndizvo zvakaita sagas yekunyora, kubva kune yekare senge Nhoroondo dzeNarnia kunyangwe dzazvino uno dzinoda Dare reMinzwa uye Roses (ACOTAR).
Kugadziridzwa kwemabhuku ezvigadzirwa zveaudiovisual zvakare kunoramba kuri maitiro ane mukurumbira, achikwanisa kuenderera mberi nekupesvedzera chiitiko chekunyora netsika. Ona mamwe ave maitiro mukati meBooktok uye akatosimbiswa kuve mafirimu uye akateedzana:
- Varume Vanomwe vaEvelyn Hugo - firimu richagadzirwa na Netflix (hapana zuva parizvino)
- DIMENSION - nhevedzano ichagadzirwa na Hulu (hapana zuva parizvino)
- Ndiwo Maperero Azvinoita - firimu richagadzirwa na Sony (inosvika kudzimba dzemitambo muna Nyamavhuvhu)
- Yakashata - firimu richagadzirwa na Netflix (hapana zuva parizvino)
- The Love Hypothesis - firimu richagadzirwa na Bisous Pictures (hapana zuva parizvino)
- Varevi venhema - nhevedzano ichagadzirwa na Prime Video (hapana zuva parizvino)
- Ivo vaviri vanofa pakupedzisira - nhevedzano ichagadzirwa na Netflix (hapana zuva parizvino)
- YeRopa Nemadota - nhevedzano ichagadzirwa na Prime Video (hapana zuva parizvino)
- Bhuku Rakanaka Rokuuraya Vasikana - dzakatevedzana dzakagadzirwa na BBC (hapana zuva parizvino)
- Mazuva Akakwana - dzakatevedzana dzakagadzirwa na chibharumu kutamba (hapana zuva parizvino)
- Neuromancer - dzakatevedzana dzakagadzirwa na Apple TV + (hapana zuva parizvino)
Kuchinja kwakakonzerwa 226p4p
Tichifunga nezvemamiriro ekuita kweTikTok pamusika, shanduko zhinji dzakazoitika. Mune dzimwe nzvimbo, kugadziridzwa kwakatoitwa kuti kuchinjira kune chokwadi chitsva chevatengi. Tichatsanangura zvakawanda pazasi:
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Kusagadzikana kwehupfumi kwaingova imwe yemigumisiro yedenda. Nekudaro, chikamu chekutsikisa chakaguma chazviwana chave pakati nepakati peBooktok boom, iyo yavakaona semukana wekuti vatangezve kubatsira indasitiri. Parizvino, nyanzvi dzinoratidza kuti iyo application yakakurumbira kune yayo algorithm sisitimu yakazvimisikidza seyo huru uye yakanyanya hupfumi yekushambadzira mota yekusimudzira kuverenga.
Muhafu yekutanga ya2021 chete, kwakave nekuwedzera kukuru kwekutengesa kwevana / mabhuku edzidzo, uye maererano ne 6th Book Retail - mubatanidzwa pakati pe National Union of Book Editors and the Nielsen -, pakanga paine kukura kunoshamisa kwe42% zvichienzaniswa ne2020, nemakopi anopfuura mamirioni mashanu akatengeswa mukati mezvikamu izvi chete. Kubva ipapo, nenharaunda inokura uye inoshingaira, misika yakaedza nekuzvigadzira pachayo kubva pairi. Munguva yakapfuura, kana zvasvika pakushambadzira, iyo yakanyanya kutariswa yaive zvitoro zvenyama, zvisinei, nhasi, vaparidzi vanotsvaga kutungamira zviwanikwa zvavo zvachose kune zvedhijitari.
TikTok yaive shanduko kwatiri zvekuti, kana pasina munhu anogona kunditsanangurira mumasekonzi makumi matatu kana makumi matanhatu kuti bhuku rinotaura nezvei, handichatotenga kodzero zvakare.
Rafaella Machado, mupepeti mukuru weGalera Record yeCNN Brasil
Zviri kuitika ndezvekuti, pachinzvimbo chekuvimba chete nemishandirapamwe yechinyakare, chikamu chiri kutanga kukoshesa kudyidzana kwakabhadharwa nevanokurudzira, mukuwedzera kune zvibvumirano nenyanzvi dzine hunyanzvi mukushambadzira kwedhijitari. Nenzira iyi, kune yakanyatsoitwa uye yakatonyanya ongororo yekuongorora kusvika pakuziva uye kunzwisisa vatengi vemabhuku matsva avo, kazhinji, vari chikamu chechizvarwa chitsva uye chakasiyana uye, nekudaro, vakapedzisira vava nesimba rakawanda. pane zviri kuitika muzvinyorwa. Kungokupa zano, ichangoburwa American chirevo chakaratidza kuti Millennials uye Generation Z ndeavo vanogaro gara maraibhurari emuviri needhijitari, pamitengo yakakwira kupfuura zvizvarwa zvakapfuura.
Nekudaro, zvakakosha kutaura kuti shanduko idzi hadzishande kuBrazil chete. Musika wekuNorth America wekuburitsa wakatangawo kuenderana nemakambani akadai seakakurumbira Barnes naNoble nekuziva kukosha kweTikTok. MuUnited States, nzvimbo dzakatsaurirwa kumabhuku anotengeswa zvakanyanya eBooktok dzakatove dzemazuva ese mukati mezvitoro zvemabhuku.
Bienal kuti Livro 551t1e
Wakambofungidzira here kana social network ingatsigira chiitiko chakakura uye chine mukurumbira chekunyora munyika? Izvi ndizvo zvakaitika nekupedzisira edition ye Bienal kuti Livro, iyo yakaitika gore rapfuura muRio de Janeiro. Kuvapo kwepuratifomu kwaimiririra chiitiko chakakosha, nekugadzirwa kwenzvimbo yakasarudzika ine mapaneru, chats uye nhaurirano pamusoro pesimba rekushandura rekuverenga pamusoro pekugara zvakanaka. Vanoverengeka Booktok influencers vaivepowo kwete kungoburitsa zvirimo, asi kupa zvipo kuvaverengi uye kuita kuti chiitiko chiwedzere simba.
Uyezve, nekuuya kwenharaunda itsva iyi, iyo Biennial yakavewo nzvimbo yevanyori venyika. Takatarisana nemamiriro ezvinhu aya anogara achingoitika, vanyori vakati wandei, kunyangwe vatangisa, vakazviwana vamanikidzwa kujairana nezvinodiwa zvesocial network, kazhinji vachizvishandura kuita. tiktokers kusvika uye kubata vateereri vavo - izvo zvakashanda. Muenzaniso unozivikanwa ndewemunyori Pedro Rhuas, ane tarenda rekunyora rakatozivikanwa nemubairo wacho Flipop 2020 yebhuku rake rekutanga Uku ini handikuwane, imwe yezvinonyanya kutengeswa panzvimbo yemuparidzi Tevere.
Izvo zvakakoshawo kuratidza kuti vaparidzi vatsva vakawana kuoneka, uye hurongwa hutsva hwakagadzirwa kuti huswededze muverengi padyo nepasirese. Bhora rakafemerwa nemafantasy sagas nepati ine nziyo dzine misoro yemamwe mabhuku — thanks to Maitiro do TikTok - aive mamwe emamwe maficha matsva airatidza kuti yakawanda sei iyo Bhuku Biennial iri kupindawo uye kuchinja nekurudziro yepuratifomu.
Kutenga pamhepo x Zvitoro zvemabhuku 136l4a
Kubva pakatanga Booktok, chimwe chinhu chavewo musoro wenhaurirano ndiko kukanganisa kwakakosha pamasimba ari pakati pekutenga online uye kushanya kuzvitoro zvemabhuku. Kune rimwe divi, hutachiona hwemazano ebhuku mukati mekushandisa kwakakwanisa kutungamira vashandisi nevaverengi vatsva kuti vatenge online, kunyanya kuburikidza nemapuratifomu akadai se. Amazon, iyo inopa nyore uye zvakasiyana-siyana zvemazita. Nekudaro, isu hatigonewo kufuratira kuti nguva, panguva iyoyo, yakafambisa mamiriro ezvinhu aya, sezvo zvaisaita kubuda mumba panguva yedenda. Asi aya ndiwo matangiro akaita kusimuka kwe e-commerce, vazhinji vachifurirwa kutenga mabhuku nekukurumidza mushure mekuona vhidhiyo paTikTok.
Ichi chinhu chirikuenderera mberi nhasi, nevaverengi vazhinji vachipa maonero avo pane zvakanakira nekuipira kutenga online kana kuenda kuchitoro chemabhuku. Asi kunyangwe sarudzo yekutanga yave kuda kwevazhinji, Booktok yakakwanisawo kusimudzira kushanya kuzvitoro zvemabhuku, kunyanya nekuda kwechiitiko chinouya zvakanyanya kubva kune kumwe kunyaradzwa kwepfungwa. Pashure pezvose, zvakajairika kuti vaverengi vanakidzwe nekupedza maawa akawanda munzvimbo yakazara nemabhuku. Uyezve, sezvambotaurwa, nzvimbo dzakatsaurirwa kuTikTok dzinoyevedza zvakare.
BookTok saka inogona kuita senzira yekuwedzera traffic muzvitoro zvese zvepamhepo uye zvepanyama, zvichienderana nemaitiro anotorwa nevapesvedzera uye vabudisi pachavo.
Nguva ye Kindle 29321r
Para Roberta Machado, director of communications at National Union of Book Editors (SNEL) uye mutevedzeri wemutungamiri we Rekodha Boka Rokudhirowa, TikTok yakaunza kufarira patsva mumabhuku akadhindwa nemavhidhiyo achimutsa kuwanikwazve kwekunakidzwa kwekunakidzwa kwekuverenga kwepanyama. Asi chii nezve Kindle? Parizvino, ndeimwe yezvinonyanya kutsvakwa zvigadzirwa mukati me Amazon, kunze kwekuve imwe yekutanga sarudzo dzezviitiko uye kushambadza mukati mechitoro. Nekuwedzera kuri kuita kuverenga, vazhinji vakawana zvakanakira kuva nazvo.
Iyo Kindle yakabuda sechimurenga munyika yekuverenga digital. Kwekutanga kuburitswa muna 2007, yaive imwe yekutanga e-vaverengi inowanikwa zvakanyanya pamusika. Kuzivikanwa kwayo kwakakura nekukurumidza nekuda kwekureruka kwekushandisa, kutakurika uye hukuru hukuru hwekuchengeta zviuru zvemabhuku munzvimbo imwechete. Kusvika nanhasi, chishandiso chinodiwa zvakanyanya sezvo chinopa imwe nzira iri nyore uye ine mari, inova chimwe chezvikonzero nei vamwe vaverengi vachichida pane mabhuku enyama. Iwe e-mabhuku anowanzo kudhura uye mazhinji anowanikwa mahara kana nemitengo yakaderera painternet. Kunze kweizvozvo, Kindle inopawo mamwe maficha senge akavakirwa-mukati mwenje, yakavakirwa-mukati duramazwi, uye muchinjika-chishandiso syncing.
Inowanikwa mumhando dzakasiyana uye maitiro, unogona tenga yako kuburikidza neiyo yepamutemo webhusaiti ye Amazon.
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Kana uchifunga kuti vechidiki havaverengi, ingoenda paBookTok woona kuti manyepo.
Lorena Carvalho, mutsigiri wedhijitari
Chiitiko che booktok uye simba rayo pamusika chiratidzo cheshanduko yakadzama munzira iyo mabhuku anowanikwa, anodyiwa uye akagovaniswa muzera redhijitari uye nekufamba kwenguva. Kubuda kwenharaunda iyi yekusika hakuna kungomutsiridza kufarira kuverenga pakati pevechidiki, asi kwakavhurawo mikova kune vanyori vatsva nemhando dzezvinyorwa. Uyezve, zvakafambisa shanduko dzakakura muzvinhu zvakati wandei uye, zvakanyanya, zvave kuita kuti vechidiki vazhinji vatange kuverenga kakawanda uye nekufarira.
Zvinonyanya kuoneka kuti pesvedzero yake icharamba ichigadzira ramangwana rezvinyorwa, kusimudzira kuverenga sechinhu chinosvikika, chinobata uye, pamusoro pezvose, chinokurudzira chiitiko chechizvarwa chitsva chevaverengi vanoda kutsvaga nyika itsva kuburikidza nemapeji.
Onawo:
Ona mabhuku ese achashandurwa kuita mafirimu muna 2024
Source: CNN Brazil, G1, Publish News
Ongororo yemavara yakaitwa na: Pedro Bomfim
