Hunhu vhezheni yeNestlé Musikana inowira mumupata usinganzwisisike 1i1a6h

Condensed milk packaging Musikana chimwe chinhu chinozivikanwa nevakawanda vekuBrazil - nekudhirowa kwemukadzi wemurombo, anonyanya kunzi Nestlé musikana, kuva chimwe chezviratidzo zvikuru zvekutengeserana kwepasi rose. Kutora mukana weiyo iconography, Nestlé yakazivisa kuBrazil kuvhurwa kweshanduro yedhijitari yeNestlé Girl, izvo zvinounza kusagadzikana kune avo vanozviona mune imwe pfungwa inotsanangurwa se. Uncanny Valley (kubva kuChirungu pamupata), izvo zvatinotsanangura pasi apa. Buda. 6z2b2j

Iye Nestlé Musikana ane munhu 67601r

A Nestle vanoti vakaparura iyo humanized version ye Musikana nechinangwa chekubatanidza zvakatowanda neruzhinji mukati meiyo brand's ecosystem, kubatsira vatengi nerepertoire yavo yekubika uye kusimbisa kukosha kwehukama hwechiratidzo, kunyanya nevakadzi, pamwe nekuve mumiriri webhizinesi rinotapira. 

Hunza hupenyu Musikana inovavarira kushandura hukama nevatengi, vakatopa zita ravo, kuve mubatsiri muhupenyu hwemazuva ese, vachiunza mhinduro nekurudziro. Pashure pezvose, kune makore 100 enhoroondo, kudzidza pamwe chete nevakadzi vekuBrazil.

Keila Broedel, Culinary Marketing Executive kuNestlé.

Shanduro itsva ye Musikana yakagadzirwa na Nestle mukudyidzana ne Vector Zero, kambani ine makore anopfuura makumi matatu ane ruzivo mu 35D animation, iyo yakashandura chimiro chechiratidzo kuita chimiro chemazuva ano chine ultra-realistic aesthetics ine chipfeko chemazuva ano, uye ichiri kufemerwa neyekutanga, ichishandisa chishandiso kugadzira uye kutevedzera hunhu. MetaHumans, iyo inobvumira kusikwa uye kugadzirisa kwe hyper-realistic human modhi kubva muraibhurari ye assets

Iyo vhezheni nyowani yemunhu ichaonekwa zvakanyanya pasocial media, ichiratidza zvirimo uye, sezvakataurwa naKeila Broedel, ichishanda sebhiriji revakadzi kuti vazive nezvemhando. Tarisa vhidhiyo yekutanga yemunhu:

Kunyangwe chimiro chemunhu cheNestlé Musikana wedhijitari chimiro chakagadzirwa kuti chive chechokwadi sezvinobvira, matauriro ayo uye mafambiro anoratidza kuti mufananidzo wekombuta, unokonzera kusagadzikana kumuoni. Asi nei maonero aya achiitika?

Nei paine kusagadzikana kana uchiona Musikana weNestlé? 156a28

Pasinei nechinangwa che Nestle, tichitarisa iyi vhezheni itsva yeMoça inokonzeresa kunzwa kwekukatyamadza kunonyanya kuzivikanwa se Uncanny Valley - chiitiko chinotsanangurwa sekunzwa kusagadzikana kunoitwa nekombuta inogadzirwa nemaitiro echokwadi inokonzera muvanhu vanoiona.

Izwi iri rine matangiro aro kumakore ekuma1970, mune tsananguro yakanyorwa nemuongorori wepaYunivhesiti yeTokyo inonzi. Masahiro Mori. Anoti kugadzirwa kwemarobhoti kuri kuramba kuchienderera mberi, vanhu vanenge vachiona michina yacho yaibva yatanga kunzwisa tsitsi zvekuti vaingotendeuka votosvorwa.

Nekudaro, pane grey nzvimbo mune iyi maonero, sezvakatsanangurwa na Mori, uye kunyange kana robhoti richiita semunhu, mamwe mafambiro ayo uye maitiro anogona kunge achiri ma mechanical, nokudaro zvichikonzera kusanganiswa kwekunzwa mucherechedzi, kusagadzikana kuduku - the Uncanny Valley.

Chikonzero chaicho chekunzwa uku kuchiri kupokana zvakanyanya, nevatsvaguri vachifungidzira kuti inogona kunge iri mhinduro kutsvakiridzo yemusikirwo yevadyidzani vanobereka pamwe nekutya kusingazive kwekufa kunoratidzwa pakuona inogona kutsiva mune ramangwana - chero zvakadaro, idzi dzose dzidziso.zvisina kukwanisa kupupurirwa, kunyange zvazvo zvidzidzo zvichienderera mberi nanhasi.

Mupata unoshamisa muhupenyu hwedu hwemazuva ese 4q1yn

Chokwadi, zvakadaro, ndechekuti Uncanny Valley chimwe chinhu chiri kuuya pamusoro zvakanyanya muhupenyu hwemunhu wese zuva nezuva muna 2022. Kutamba mutambo mutsva wevhidhiyo, semuenzaniso, senge. Medals of Honor: Warfighter, Iine akanyanya echokwadi 3D modhi asi akadzikiswa mafambiro uye mifananidzo, manzwiro ndeekuti isu tiri kutarisa nepahwindo mune zvinoshamisa.

Mamwe marobhoti anokonzerawo kunzwa uku, senge CB2 Mwana Robot, iyo inozvibata nenzira yomupfungwa somwana asi chaizvoizvo, nameso ayo asingatauriki uye kufamba kwomuchina, inoparira zvikuru kunzwa kwokucherekedza chimwe chinhu chechienzi pamberi pako kupfuura kuedzesera chaizvoizvo munhu muuduku.

Mune mienzaniso yemamwe marobhoti emazuva ano, tine Ini, robhoti receptionist, ane mhasuru 27 pachiso chake izvo zvaizomubvumira kuita zvimiro zvakasiyana-siyana zvechiso - chokwadi, zvisinei, ndechekuti hurongwa hwake hahumubvumiri kuti ave nekutonga kwakanaka pamusoro pemhasuru sezvatinoita isu vanhu, zvichitungamira. kune zvimwe zviso zvakanaka zvinotyisa.

Pakupedzisira, tinotaurawo nezve Uncanny Valley kukonzerwa neiyo hombe screen adaptation yemumhanzi Cats - Leecork, kubva muna 2019. Munhandare yemitambo, mutambo wakashandisa zvipfeko zvinopa kutarisa kwakanaka kune vatambi, kuti vaite sekitsi, apo mukugadzirisa firimu, hutungamiri hunoda kuwedzera kutarisa kwechikadzi kuburikidza nemifananidzo yekombuta, kugadzira freaks chaiyo. iyo inozvibata uye inofamba sevatambi, asi iine hunhu hwese hwekatsi - sezvinoonekwa mutirairi iri pamusoro, kusagadzikana kwakakura.

Neizvi, iyo humanized vhezheni ye Musikana da Nestle ndeimwe yeiyi mienzaniso - kunyange imwe yezvinyoro, sezvo mhinduro yemanzwiro inokonzerwa nayo inoguma isina kusimba semimwe mienzaniso yataurwa pamusoro apa. Uyezve, pamwe ne metaverse ichiwedzera kuva musoro wehurukuro, mimwe mienzaniso yemhando idzi dzechiratidzo chechiratidzo chichaonekwa - pakupedzisira, zvakanaka kuyeuka kuti Uncanny Mupata, zvichida kwemakore mashomanana anotevera, ichava chikamu chezviitiko zvevanhu vakawanda.

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Source: Stranger Dimensions, Spectrum.ieee, Collider