The 23o5l
Kupinzwa munyika zvisiri pamutemo kwenharembozha nezvimwe zvemagetsi kwagara kwakajairika muBrazil — zvichipa kuti pave nemusika usiri pamutemo unounza makwikwi asina kunaka pakati pemidziyo iyi neiyo inogadzirwa nemakambani ekuBrazil nemunyika dzakawanda ayo anopinza zvigadzirwa zvawo zviri pamutemo muno. 175j18
Pakupera kwa2022, huwandu hwese hwekutengesa nharembozha kuBrazil kwaimiririra 10% yezvose zvinotengeswa. Nekudaro, kusvetuka kwakaitika mukupera kwa2023, apo musika uyu pawakatanga kumiririra inoshungurudza 25% yekutengesa yakazara mumusika weBrazil.
Iyo data yakapihwa mumushumo wakaburitswa munaKurume na Abinee - Brazilian Association yeMagetsi uye Electronic Indasitiri yeBrazil, iyo yakapa yambiro kune vanogadzira vanoshanda mumusika wenyika, senge Samsung and the Motorola, yekutanga uye yechipiri mukutengesa kwekutengesa muBrazil.
Zvakare maererano naAbinee, nhamba yemafoni asingabvumirwi nemutemo akatengeswa muBrazil akasvika mamiriyoni 6,2 emidziyo, 77% kusvetuka muna 2023. Muna 2022, mamiriyoni 3,5 emamiriyoni emafoni asingabvumirwi akatengeswa.
Chinetso chikuru chakatenderedza nyaya iyi ndechekuti kana fungidziro ikasimbiswa, 2024 inogona kuona kuwedzera kwekutengeswa kwemafoni aya, kusvika pamakumi matatu nenhatu. Nenzira yekuenzanisa, kutengesa kwese kwe Motorola inomiririra 30% yemusika wenyika.
Paraguay, gedhi remafoni asina kujairika 134m1y
Mukati meiyi panorama inonongedzera kukura kwemusika wakafanana, dambudziko guru nderekudzivirira kupinda kwemafoni asina kujairika munyika yakavakidzana nayo, Paraguay. Ruzhinji rwezvose smartphones Zvisizvo muBrazil zvinosvika pano nepamuganhu wenyika pakati penyika.
Dhata yakaunganidzwa naAbinee pachayo inoratidza kuti Paraguay yaive nebasa rekuunza 7,5 miriyoni nharembozha. Pakati pavo, 77% vaibva kuXiaomi brand, vachiteverwa ne8% kubva kuSamsung uye 4% kubva Motorola neApple.
Mamwe mhando mhando Oppo e Realme, vanga vachiwanawo simba rakawanda mumusika wakafanana. Rwendo rwekuenda kuBrazil rwunoitwa nemidhudhudhu, inotakura zvidiki zvemidziyo iyi, izvo zvinoita kuti zvisaonekwe kuti zviongororwe kumuganhu.
Pasinei nekuedza kwe Federal Highway Mapurisa uye zvakare Mapurisa eFederal mukuongorora nekutora rudzi urwu rwekutengesa, Humberto Barbato anofunga izvozvo "kuongorora muganhu hakusi kubudirira mukupedza dambudziko iri rakakura".
Paivhu reBrazil, vatengesi vanopa nharembozha dzinotengeswa nemitengo dzimwe nguva kusvika 40% kana 50% yakaderera pane idzo dzinobhadhariswa pamusika wakajairika. Neizvi, a Redmi Note 12, iyo yakanyanya kubiridzirwa modhi, inodhura pakati peR$700 neR$900 Mutengo wenguva dzose wechishandiso unotenderedza R$2.900 (pamusoro pemudziyo).
Midziyo iyi haina kubvumidzwa ne Anatel (National Telecommunications Agency), iyo inogona kuguma nemiganhu mukushanda kwayo, kunyanya maererano nekushanda frequency bands. Nekuti ivo havana kusimbiswa mubvunzo dzinodiwa kuti dzibvumirwe neiyo inodzora agency, kunyangwe zvinhu zvakakosha zvakaita sebhatiri nechaja zvinogona kuunza matambudziko aisazoitika munharembozha dzakatenderwa.
Kuongororwa kwebhodha hakusi kushanda mukudzivirira dambudziko iri rakakura.
Humberto Barbato, mutungamiri mukuru weAbinee.
Kubatana pakati peMisika nemusika wegrey 1s276v
Iyo camelódromos - nzvimbo dzekutengesa zvinhu kunze kwenyika zvisiri pamutemo, kazhinji zvakaunzwa kubva kuParaguay - ndivo vainyanya kugovera zvigadzirwa zvemagetsi zvepirated, asi nekuparidzirwa kweinternet zvigadzirwa izvi zvakatanga kuwanikwa nyore pamisika Chemhondoro Amazon, Musika wakasununguka, Luiza Magazini, Ali expression, Shopee e Kaboom!.
Huremu hwemazita evashambadziri vakuru ava vanopedzisira vatsigira, uye kazhinji vachikurudzira, "mutemo wenhema" wezvigadzirwa zvinotengeswa neavo. vatengesi, zita rinopihwa kuzvitoro kana vatengesi vanoshandisa mapuratifomu kutengesa zvigadzirwa zvavo kune vakawanda vatengi. Muzviitiko zvakawanda, vatengesi vekare vecamlódromos zvino vatengesi zvezvitoro zvepa online izvi.
Pakutanga, Humberto Barbato akanga ataura izvozvo Musika wakasununguka e Amazon yaizonyanya kukonzeresa piracy inotengeswa muBrazil. Chirevo ichi chakauya pamusangano wevatori venhau wakaitwa muna Zvita 2023. Panguva iyoyo, Barbato akati makambani maviri aya angadai asina kusaina chibvumirano. Anatel.
Chibvumirano chakaiswa mukati me Chirongwa Chekuita Kurwisa Piracy, yakasainwa muna 2022. Mariri, sangano reBrazil raida kuedza kwakawanda mukuvharisa kushambadzira uye kushambadzira kwe smartphones izvo zvisina kubvumidzwa ne Anatel.
Misangano yakaitwa nekupinda kwemakambani akaita se Dzimba dzeBahia, Point, Luiza Magazini e Zvitoro zveAmerica (zvakare anomiririra Submarine e Nguva yekutenga) zvakakonzera kugadzirwa kwemaitiro akavhara zviziviso zvakabatanidza rudzi urwu rwekutengesa zvisiri pamutemo.
Maererano neshumo ye Abinee, 90% yenharembozha dzinopinzwa zvisiri pamutemo muBrazil dzinotengeswa pamisika. Kazhinji, zvishandiso izvi zvinowanikwa kutengeswa zvine kukosha 38% pazasi pehunhu hunoitwa pamusika wepamutemo.
Kufunga nezve nzira dzekumisa rudzi urwu rwekutengesa zvisiri pamutemo, the Abinee inoda zviito zvinoshanda kubva kune zviremera zveBrazil, senge kusikwa kwekugovana mutoro, umo pamisika aizotora mutoro wekufambisa kwekufungidzira pamapuratifomu anobatanidzwa.
Rudzi urwu rwekutengesa rwakanga rwakaganhurirwa zvakanyanya, mhedzisiro yezvikumbiro zvakaitwa mumisangano pakati paAbhinee nevamiriri vehurumende nemakambani ari muchikamu. Zvisinei, tsika yacho yave ichionekwa kakawanda mumwedzi ichangopfuura uye, maererano nemutungamiri we Abinee, "mushure mekuona kuti vakanga vachirasikirwa nekutengesa, mamwe mawebsite akasarudza kusazvidza kutengeswa kwezvigadzirwa zvisina kufanira".
Iyo nzira yevagadziri veChinese 5k5c4j
Nekuda kwehupfumi hweChinese, musika usina kurongeka uri kuwedzera kusvika kunhamba dzakakosha. Mukuru weAbinee, Humberto Barbato, akataura kuti huwandu hwekugadzira hweChina huri kukura pa7% kusvika 8% uye, sezvo hupfumi hweChinese husiri kukura, zvigadzirwa zvinopedzisira zvasara zvekutengesa kunze.
Kudiwa kwerudzi urwu rwemudziyo kwasvika nhamba dzakakosha muBrazil mumakore achangopfuura. Kunyangwe nenjodzi huru yekutenga mudziyo usina kutenderwa, kureva kuti, iyo isina certification chisimbiso che Anatel, misika yegrey inoramba ichikura.
Izvi zvinodaro nekuti makambani eChinese anopedzisira ashandisa zvakanaka nzvimbo inopihwa pamisika. Nekuwanda kwemidziyo pamusika weChina, zvinofanirwa kugovera kune dzimwe nyika uye mhinduro ndeyekupinda munyika nezvigadzirwa zvisiri kusangana nezvinodiwa nehurumende yeBrazil.
Iko kukwezva kukuru kwemusika uyu kunowanikwa mumitengo yemidziyo. Mienzaniso inoonekwa seyepakati inotengeswa nemitengo iri pasi pemusika wepamutemo. Muchidimbu, zvishandiso zvisina kujairika zvinotengeswa zvinodhura kusvika ku50% zvishoma pane zvigadzirwa zvepamutemo.
Mhinduro yehurumende yeBrazil 1n4at
Dambudziko rekutengesa nharembozha dzisina kujairika riripo munyika dzinoverengeka dzeLatin America, dzakaita seMexico neColombia. Nekudaro, musika weBrazil unomiririra mukana wakakura werudzi urwu rwekuita, zvichiguma nekurasikirwa, kunofungidzirwa ne Abinee muR$4 bhiriyoni pagore mukuunganidza mutero. Kuti ndikupe pfungwa, nyika yeSão Paulo chete inorasikirwa neR$1 bhiriyoni pagore muunganidzwa weICMS.
Iye zvino Anatel anoronga kupinda mu Federal Revenue Servicekana Siscomex. Sangano iri ranga rakamirira makore gumi nematanhatu kuti ripinde muhurongwa uhu, izvo zvinozoita kuti ritarise zviri kunze kwenyika nekutengeswa kunze kwenyika, richibata zvinhu zvinofungidzirwa kuti zvitakurwe zvisati zvawira mumaoko asiri iwo.
Tichifunga nezve chiitiko chichiri chisina chokwadi, iyo Abinee inodzivirira chiito chinoshanda pachikamu cheNational Congress, mupfungwa yekuti veparamende vanogadzira mutemo wakasimba, unokwanisa kukumbira kubva pamusika kutarisisa kwakadzama kwevose vatengesi kubatanidzwa mukutengesa kwe smartphones.
Mukuwedzera, kune mauto emabasa kubva Mapurisa eFederal uye kubva Federal Highway Mapurisa, varwi vakuru vemhando iyi yekudzidzira. Kugara uchitarisisa miganhu yeBrazil, kunyanya chikamu chiri pakati peBrazil neParaguay, ndicho chiitiko chakakosha chekubvutwa kwezvinhu zvinotengeswa zvisiri pamutemo.
Zvinogona kugadzirisa 3t6443
Kuitira kurwisa tsika iyi yekutengesa zvisirizvo, Hurumende yeBrazil, pachinzvimbo che Anatel, nguva pfupi yadarika pamisika zvimwe zvakaonekwa. Buda:
- Mashambadziro ane mafoni anofanirwa kunge aine kodhi EAN (nhamba inogadzira barcode yechigadzirwa uye inobvumira kambani kuti ione mudziyo) wechigadzirwa uye nhamba inoratidza kubvumidzwa kwemhando yechigadzirwa chimwe nechimwe;
- Pfungwa iyi yakava chokwadi pakupera kwaKurume uye nhaurirano dzaisanganisira vamiriri kubva kumisika senge Amazon, mhaswa, Musika wakasununguka, Shopee;
- Sezvakasimbiswa muchibvumirano, makambani aizova nemazuva makumi matanhatu, kutanga Kubvumbi 60, kutevedzera uye kuisa mabhakodhi pane yechitatu-bato kushambadzira (Chikumi 15th). Iyo database ye Anatel yave kutogadzirira kutanga kuyedza.
Kudzora nemasangano ehurumende kunofanirwa kuitwa zvakasimba, kuve nechokwadi chekuti rudzi urwu rwenharembozha harisi kutengeswa munyika. Kuwedzera kwemhando iyi yemusika kunokuvadza uye kunogona kudzinga mafekitori makuru kure nenharaunda yenyika, zvichiunza kushomeka kwemahomwe eruzhinji.
Nekune rimwe divi, kubatana pakati pemisika kunofanira kuitwa nekukasika, kuitira kumisa kutengeserana zvisiri pamutemo. Mabasa emakambani akadai Musika wakasununguka, Amazon, AliExpress uye mamwe akawanda anofanirwa kutungamirwa nemisimboti inokurudzira pamutemo, inovimbisa kushanda kwemusika wepamutemo.
Onawo
Zvinyorwa: Mobile Time, Valor, Mushandi wangu, Abinee, Kukosha kwehupfumi
Yakaongororwa na Glaucon Vital musi wa2/5/24.
